Would you trade your bitcoins for a Rolls-Royce? Tilman Fertitta’s luxury car dealer now accepts cryptocurrencies

Tatiana Gerasimova
Tokenbox
Published in
4 min readSep 19, 2018

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Vladimir Smerkis, Forbes Contributor

The owner of restaurants, hotels, casinos and even the Houston Rockets basketball club supports new technologies; and he’s not forgetting about his own PR.

One of the most popular and, perhaps, odious symbols of success of a player in the cryptocurrency market is a Lamborghini. But the American billionaire Tilman Fertitta (№499 on the global list of Forbes, estimated fortune of $4.5 billion) offers a good alternative at his dealer center: Rolls-Royce, Bentley or Bugatti. And now, you can pay for a luxury purchase with a cryptocurrency using the BitPay system. Bitcoin and Bitcoin Cash are accepted for payment.

Tilman Fertitta made waves all over the world with his recent purchase. In October 2017, the Houston-born billionaire bought the Houston Rockets basketball club, paying $2.2 billion for it and thereby setting the next record in the history of the NBA.

In addition to basketball and classic American junk food, which is served in many of its restaurants, Fertitta is known for flashy shows and non-standard marketing moves. In 2016 a CNBC show Billion Dollar Buyer started airing with him as the main character. The first season of the program was a resounding success. Tilman Fertitta was herding chickens, preparing pasta, becoming a connoisseur of tea, making mattresses and giving advice to businessmen of all levels and suits on the air.

Fertitta could also not pass by the indispensable attributes of the life of the wealthy, which is luxury cars. The Post Oak Motor Cars dealership center is located in Houston, in the building of a Post Oak hotel, which belongs to Fertitta. The dealership center handles new and used Rolls-Royces, Bugattis, and Bentleys. Now, to buy an elite car, you do not need to make your way to the top of Houston and carry out and confirm a bank transfer for a large sum. You can simply use your crypto assets and the global BitPay system.

This is not the first chance to buy cars for bitcoins that has presented itself. The company Lamborghini Newport Beach has announced their acceptance of crypto payments in 2013. But, it seems, for Fertitta, this move is a logical continuation of his investment activity.

As for the rise of the Bitcoin rate in 2017, he expressed himself very transparently, and no doubt his business will only benefit from his integration with BitPay. “”The rising of Bitcoin sparked my interest,”,” he said. “Being a premier luxury car dealer, I always want to offer my customers the very best buying experience and this partnership will allow anyone around the world to purchase our vehicles faster and easier.” By the way, Fertitta is familiar firsthand with the term skyrocketing, which describes a sharp rise in price: while in 1993 his company Landry’s Inc. was estimated at $ 30 million, by 2011, its value reached $ 1.7 billion.

BitPay sales manager Sonny Singh explained the partnership with Fertitta as follows: “We’ve noticed people prefer to make larger purchases with Bitcoin since it is a simple way to make payments,” added Bitpay CCO Sonny Singh. “This partnership is timely with the increasing popularity of Rolls-Royce, Bentley and Bugatti vehicles. “

Is Fertitta chasing the cryptocurrency hype’s tail, or is he trying to bravely make his way to the front line of the business, advocating the development of new technologies? In December 2017, when the Bitcoin rate was at its historical peak, the billionaire hurried to side with the cryptocurrency. Speaking during a program on CNBC, he noted that despite the increased and not always adequate excitement around the new asset class, the blockchain as a technology and the actual crypto assets are to stay with us forever and change our life as in its time the Internet changed our lives: “I mean, I remember somebody walking into my office and saying, ‘The world’s going to change. There’s this thing called the internet.’ And that wasn’t that long ago. So we have to remember this. It’s just something new and everything moves at a quicker pace today.”

Such seemingly HYIP news — the purchase of Rolls-Royce for bitcoins — is nevertheless important and beneficial not only for Fertitta’s business. The crypto community also follows even the most modest steps towards mass adaptation of blockchain technologies. So, in the upcoming season of Tillman’s show on American television, the appearance of heroes of the cryptocurrency world is quite possible, and it is possible that they will roll in Bentley and Bugatti with Houston plates.

Read it in Russian in Vladimir Smerkis Forbes column: http://www.forbes.ru/milliardery/366621-rolls-royce-za-bitkoiny-zachem-milliarder-tilman-fertitta-perehodit-na

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