Get ready! TE Academy Takes the Stage with Exclusive Token Engineering Track at EthCC Paris on July 19

Kaidlyne Neukam
TE Academy
Published in
7 min readJun 19, 2023

Join us in Paris next month for two of this year’s most exciting token engineering community events on July 19 and 22!

Calling all token engineers, mark your calendars to meet us in Paris next month! Join Token Engineering Academy for the highly-anticipated Token Engineering Track Day at EthCC Paris on July 19, featuring brilliant speakers from Ocean Protocol, Gauntlet, MakerDAO, Outlier Ventures, and more. And that’s not all! While in Paris, take advantage of the opportunity to attend our first-ever Token Engineering Barcamp on July 22, a full-day immersive event where participants can dive deeper into the hottest token engineering topics (register now, spaces are limited!). These events will shape the future of token engineering through insightful presentations, workshops, and panel discussions. Don’t miss your chance to be part of this transformative experience! Find out how you can participate below.

Token Engineering Barcamp Update

The Token Engineering Barcamp will be the premier TE Academy community gathering of 2023, bringing together students, experts, practitioners, researchers, and crypto projects from around the globe. This free community-driven event offers a unique opportunity for attendees to propose and participate in sessions that foster discussion, collaboration, and research. We aim to ignite innovation, expand knowledge, build meaningful connections, and strengthen collaborations within the token engineering ecosystem. With only 150 spots available, we encourage you to secure your spot by registering today! Please note that this event will occur at Ecole SUPINFO Paris, and you do not need an EthCC ticket to attend.

EthCC Paris Token Engineering Track Program

EthCC Paris, scheduled from July 17–20, is the must-attend Ethereum conference of the year for token engineers. The Token Engineering Track at EthCC will take a maker perspective and showcase how token design, verification, and optimization can be put into practice. Meet founders, startup teams, and token engineering professionals sharing their first-hand insights on how they launched a token, developed and optimized their token design, and discuss token challenges for crypto projects today!

Please note that you must hold an EthCC ticket to attend the sessions below. While full conference tickets have sold out, EthCC Paris plans to release day tickets soon. Follow them on Twitter and keep an eye on their website for updates.

We’ll start the day with an “Introduction to Token Engineering” by Angela Kreitenweis, TE Academy. Token Engineering, drawing from computer science, economics, business, complex systems engineering, data science, behavioral economics, and more, is a new crypto-native discipline in its own right. Angela will provide an ecosystem overview and share its evolution since its beginnings in 2018.

Presenting “A Token Decentralization Journey Under Fraud, Rug Pulls and Scam Attacks: The OCEAN Story”, Trent McConaghy, Ocean Protocol, will describe the journey of the OCEAN token and decentralized data products spanning four major releases over six years. He will cover the re-use of building blocks like tokenizing access control and veCRV to reconcile short vs. long-term. He will discuss fraud, rug pulls, scam attacks, and the team’s responses. He will describe token-based curation, related incentives programs, and OceanDAO’s path toward 100% automation (no governance!). He will conclude with a retrospective on decentralization, product-market fit, and safety.

Following, Marina Markezic (EUCI), Dimitrios Chatzianagnostou (Outlier Ventures) and Robert Koschig (1kx) will speak about the multiple challenges crypto startups face when planning a token launch on the “Top 10 Challenges for a Token Launch” panel. Together, they will discuss the most important challenges teams should keep in mind, provide recommendations to address regulative uncertainty, share tips for the right timing for a token launch, present insights on how to set up a reasonable token roadmap, and more.

Afterward, Roderick McKinley, CFA (Token Design), will present “What’s Your Token Worth? Pitfalls to Avoid in Your Token Sale and Listing”. His talk will focus on the financial dimensions of a new token launch, providing a realistic picture of the stakeholders and collaborators in a sale and listing process, how their intentions are not always aligned with yours, and what you can do to mitigate that risk. Roderick will also explore how spreadsheet models are well-suited to help you create credible investor offers and how they allow you to update your offer effectively amid the unexpected twists and turns of a real fundraising process.

Next, Carbon’s Dr. Mark Richardson will present “A Significant Change for On-chain Liquidity, and How We Designed it”. He’ll discuss how while Automatic Market Makers (AMMs) are a rightful mainstay of the blockchain economy, they only represent a narrow view of the full-scope trading behaviors exhibited by DeFi users. He’ll share how Carbon was designed in contrast to the prototypical AMM designs, comparing their financial performance profiles under different simulated market conditions and focusing on its development process in collaboration with theorists, smart contract developers, and BancorDAO.

Following, Gabe Pohl-Zaretsky from Gauntlet will share “Long-term Growth Strategies using Token Incentives”. He will speak to Gauntlet’s recently launched new business unit for full-service analysis, incentive optimization, and mechanism design. This talk will provide a quantitative look into the research Gauntlet is doing to help Uniswap build out a long-term growth strategy using token incentives and how these lessons can apply to your protocol.

Dr. Achim Struve, Outlier Ventures, will take the stage to present “Data-driven Token Design and Optimization”. As a token engineer at Outlier Ventures, a web3 accelerator, he is familiar with founders’ challenges when designing and quantifying their token economy. He will share the tools Outlier Ventures developed to support token design, data analytics, and data-driven modeling.

Returning on stage, Trent McConaghy, Ocean Protocol, will deliver a talk on “Token Engineering Verification: from TokenSPICE EVM Simulation to AI-Powered CAD”. His talk will describe how to fix the *analog verification gap* to make token-based systems more robust to flash-loan attacks, incentives attacks, and more. He will describe human, economics, and software-based approaches. He’ll describe TokenSPICE software for agent-based EVM simulation and simulator-the-loop verification tools. Finally, he will draw on two decades of experience building analog verification tools in semiconductors.

Jan Osolnik, from MakerDAO and Block Analitica, will present “Optimizing Token-based Systems with Risk Data Science”. This talk will feature an overview of the maturation of risk data science practices in DeFi, as he will demonstrate in a MakerDAO case study, and, more generally, in token-based systems. Applied to token-based systems, he shows how crypto will benefit from optimized decision making-processes and transparent, quantitative risk management.

In “AI-powered Token Engineering”, TE Academy’s Rohan Mehta will present how large language model (LLM) agents can significantly ease the process of building and running simulations, experiments, and model interpretations to understand cryptoeconomic systems better. This talk will showcase how LLM-based agents aid in understanding past data, conducting experiments on customizable token models, and efficiently analyzing and communicating results. Attendees will better understand the transformative potential of LLM agents to make token engineering accessible to a wider audience.

In the final part of our program, we’ll present how to put all this into practice, sharing recommendations for crypto startup teams in a panel discussing routes to a token engineering career with aspiring token engineers in the audience.

Lukasz Szymanski (Founder at Tokenomia.pro) and Tom Mellan, Research Scientist at CryptoEconLab will join a panel with Angela Kreitenweis on “Establishing Token Engineering at Your Startup”. Finding a token engineer can be challenging for crypto projects. Expert token engineers with a solid track record are scarce and highly sought after. This panel will explore the challenges of assembling a token engineer team, including hiring, typical rates, onboarding, toolsets, and process optimization. Drawing from practical experiences and lessons learned, attendees will gain valuable insights to navigate the evolving landscape of token engineering, create sustainable business practices, and establish robust token engineering for their crypto projects.

We’ll close the day by discussing “Pathways to Becoming a Token Engineer”. As token engineers have no predefined career paths, curiosity and openness for cross-disciplinary collaboration are key to entering the space as a professional. TE Academy and guests will share stories of success and failure, and we invite you to join the conversation.

Location details for the Token Engineering Stage at EthCC

Sign up to #TEWeeklyReads and follow TE Academy on Twitter, LinkedIn, and Medium for regular updates leading up to the EthCC Paris Token Engineering Day on July 19 and our Token Engineering Barcamp on July 22. See you in Paris!

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