Five ways to leverage influencer marketing for your project
Are you leveraging influencer marketing to increase your brand awareness? If not, it’s time to take a fresh look at how you can use influencers to your company’s advantage.
Here are some thoughts on how best to leverage influencer marketing to boost awareness for your project and build strong community support.
Understand what influencer marketing means
Influencer marketing is probably the most effective way to get your brand message to the community. Why? Well, one reason for this is the fact that traditional marketing is easy to ignore. Banner ads on the internet, commercials on radio and television, and many others are a constant interruption. But with influencer marketing, most of us are willing to listen, because there’s an incentive. The more valuable the incentive, the higher the engagement rate. And that makes influencer marketing an extremely powerful tool for reaching your target audience.
Understand why you need influencers
Many businesses today use influencer marketing because it is an excellent way to get a target audience to listen. Do it right, and you get a wonderful return on your investment. Within the blockchain industry, influencers ideally are people who are willing and ready to support your project. They believe in the project, and when they tell their audience that your project is awesome, their audience listens. This is why you need influencers to take your project to the next level.
Choose your influencers carefully
Influencer marketing is not a “one size fits all” strategy. You have to take into consideration the size of the influencer community and the types of audiences they have. When it comes to selecting the right influencers, work with someone who is an expert in your particular industry. You may also need to consider the personal brand of your influencer and whether or not it’s a match with your corporate values. Finally, you need an influencer to be cost-effective. Big names are typically expensive but are a good value for the money.
Treat your influencers right
You wouldn’t want to abuse your employees, would you? After all, you don’t want them to leave for a competitor. Influencers, too, need that healthy working relationship. If you treat them right, chances are that you will get a good ROI on your campaigns. Let them be creative while maintaining some say over any sponsored content, but don’t micromanage.
Consider influencer track records
Not all influencers have good metrics of effectiveness. Some are naturally better at selling things than others. So, while someone may have a big following, they could still be poor at getting brand messages out. On the other hand, another influencer might have a smaller audience but be very effective with what they have. Take these factors into consideration when selecting the right influencers. Also, be ready to pay the right amount for the right influencer.
At TokenMinds, we develop effective influencer marketing programs that generate meaningful engagements and maximize brand awareness. These include multimedia advertising that targets your potential audience as well as content marketing on social media that aims to increase engagement and drive traffic to your website. No matter what your marketing goals are, we will help you reach or exceed them through influencer marketing and PR. Promote your project with us today!
