How blockchain companies can utilize content marketing for success
Ask any founder what investors are looking for in a blockchain startup and they would probably tell you it’s, essentially, innovative technology. As long as you have quality technology and your industry is favorable, that alone is enough to elevate your pitch to the point of securing investments.
But how can the best startups compete effectively with other similar companies, which may have already entered their preferred market? The answer is smart content marketing.
The blockchain market is very competitive and your approach to marketing could be the key difference in getting the investments you need to succeed. It is also worth noting that content marketing is very different for blockchain companies since it leans more towards the B2B (business to business) approach.
Blog content
For blockchain companies, the main focus is establishing authority and providing enough resources for the investors to be educated and make informed decisions. This explains why you need a blog as part of your content marketing strategy. The blog is the main platform to educate investors about your business and technology. A blog is also useful in providing technical documentation and technology overviews so that investors can have a better understanding of your venture.
Whether you want to make the blog a news center or an educational portal is up to you. But keep in mind that it is through blogging that you showcase your expertise and build the authority as a leader in the industry.
Should you decide to make your blog a dedicated news center, here’s a list of what content to provide to investors:
- Updates about the role of the product in the wider blockchain ecosystem
- Latest reports about achievements and milestones
- New investment updates
- Organizing and participating in events
- News related to the product and blockchain venture
Now, if your blog is solely for posting educational articles then you should consider the following content ideas:
- General information about how to read ICO whitepapers carefully
- General trends in blockchain and industry developments
- Tips on smart contracts and their benefits to investors
- Information about your technology and its value proposition
Can you educate investors and keep them updated about your product at the same time? Yes, you can. Just make sure to keep the newsroom as a separate page on your website.
Social media
Another area of focus in terms of content creation is social media engagement. You need community-based social media channels to engage followers and build a strong community around the project. Social media also allows you to share quick updates and provide additional information to investors. However, not all social media networks will be a good fit for your blockchain startup. Only use those that make it easier to support the community and engage your audience.
One of the channels ideal for supporting the community is Telegram. With Telegram, you can allow members of the community to discuss the latest product updates, ask questions, and receive advice.
Other similar channels where you can engage the community are Quora, Reddit, and Twitter. These channels, however, should be managed to maximize engagements. Consider hiring a moderator for these channels.
Bonus tip:
One other strategy that your blockchain company can greatly help from in content marketing is press releases. Doing press releases regularly not only helps to keep your investors informed but it also attracts new investors and builds trust and authority in the industry.
Good marketing is all about generating a buzz around your project. TokenMinds provides a winning content marketing strategy to boost your brand awareness within the blockchain and cryptocurrency ecosystem. We can help reach your target investors, build a strong community and partnerships to ensure successful crowdfunding.
Let’s get started here.
