What is Content Marketing?
Are you a business in the crypto space looking to build brand awareness? Would you like to double your conversion rates? Or perhaps you’ll love to drive more traffic to your website. You can do all these and more with one tool — content marketing. Content marketing is one of the most popular marketing strategies of our time, and the biggest businesses in the world rely on it for growth.
Consider this stat — 91% of B2B marketers and 86% of B2C marketers have adopted content marketing for growth. This number is only estimated to grow in the coming years as more and more businesses adopt content marketing. If you’re new to this concept, you have pressing questions starting with the biggest one — what is content marketing?
What is Content Marketing?
Content marketing is a marketing strategy designed to attract and retain the attention of a defined target audience and drive them to take action that improves profitability through the consistent creation and distribution of authentic, valuable, and relevant content.
This definition is a long, roundabout way to say that content marketing is simply a method of improving sales by consistently putting out valuable content tailored to a specific audience.
It is a subtle way of marketing that puts the target audience’s needs first and thrives by building relevant relationships with them. This is why businesses consider content marketing a long-term goal that effectively builds brand loyalty.
Why Do You Need Content Marketing?
In the cryptocurrency industry, content marketing is an effective tool for increasing brand awareness and educating your target audience on blockchain and any products you provide. These services are essential because although blockchain technology has been around for a while, it is still a relatively new concept to most people.
Why is it essential to adopt content marketing outside of educating your target audience and anyone who cares to read your content? There are three reasons for this:
- Content Marketing is the Cheapest Form of Marketing
Consider this interesting bit of statistic: content marketing produces three times more leads per dollar spent and costs 62% less than outbound marketing. Simply put, content marketing is cheap and effective compared to other forms of marketing and lead generation such as PPC.
Make no mistakes, this does not mean that content marketing does not have any costs. It does. However, the price for implementing this marketing strategy is low and mostly shows up in the early stages.
Suppose you’re a cryptocurrency startup considering content marketing as a lead generation strategy. In this case, you’ll have to make some initial costs that a crypto company that has been using content marketing for a while would not. These costs include the cost of getting a content writer or content manager. After the content is up and running, revisions are done periodically to update the information.
As a startup, you have limited funds for marketing, so going with a cheap but very effective marketing strategy sounds like a good plan.
Compare the cost of content marketing to that of running PPC ads. You’ll have to pay recurring fees for every click made on your ad. PPC ads don’t age as well as content does, and revisions have to be made every once in a while, more regularly than articles.
With the high ROI that content marketing produces, adopting content marketing for your crypto startup is very cost-effective.
2. Content Marketing Generates Quality Traffic and Builds Customer Trust
When it comes to generating quality leads, content marketing tops the charts above other forms of marketing. It is a great way to drive quality and relevant traffic to your website while also creating a valuable relationship with your target audience. When your content is well distributed on social media and other distribution channels, it is even easier to widen your reach to more people.
But what makes content marketing unique is that the traffic generated is considered quality because it comes from people who genuinely want to read your content. Other more traditional forms of marketing are not as targeted as content marketing, so while you may be getting traffic and leads, the conversion rates would not be a true reflection of that.
Content marketing is also a way to cultivate a profitable relationship with your target audience. When you consistently create authentic and relevant content, your brand gets established as an authority in that niche. When this happens, your target audience builds up trust in your brand.
From here, it only gets better. They either share your content with other people or convert to paying customers. Sometimes, they do both. Once your target audience trusts you, they are not only willing to become customers; they are more likely to become recurring customers.
Dedication to your content marketing doesn’t only get you quality leads; it also builds trust with your target audience and improves customer retention rates.
3. Content Marketing Improves Conversion Rates
Here’s another statistic that might interest you: content marketing improves conversion rates by 6X higher than other marketing methods.
There isn’t much to say about content marketing as an effective tool for increased conversions. Content marketing does this by building quality relationships with its target audience. With a relationship firmly in place, readers are more likely to follow through with CTA’s.
For any business, conversion is gold, and companies constantly look for ways to improve their conversion rates. Conversion rates are more than gold in the crypto industry because, despite widespread knowledge about blockchain technology, not everyone is convinced enough to use it.
As a cryptocurrency company, higher conversion rates are a reason to implement content marketing. It may require more time, as it is a long-term marketing strategy, but the rewards of content marketing are also long-term.
Conclusion
To conclude, every business requires good communication and a relationship with their target customers. This is important because the average person makes purchases based on their perception of the brand.
Content helps businesses establish a brand-consumer relationship built on trust. It also helps with overall growth, lead generation, and brand awareness. You can adapt content marketing as a tool to reach your target audience if you haven’t already. If you don’t know where to start, get in touch with the experienced TokenSuite team and get help with the tailor-made content for your project.
