What is Crypto Marketing and Why is it Important?

The Blockchain, the technology that powers cryptocurrency, represents the fastest-growing sphere today. Time has brought with it massive changes. The technology has evolved as it received more attention from individuals, corporations, and governments alike. As adoption has spread, so has the need to stand out for participators.

What is Crypto Marketing?

Launching a crypto startup or project is one thing. Effectively selling it to captivate the crowd it needs is another. Simply put, crypto marketing involves attracting customers, investors, and community members to crypto projects.

It is responsible for creating and managing awareness for projects in the crypto space, helping to push them higher in terms of public perception and approval.

The rapid adoption of blockchain technology and crypto means that crypto marketing is essential for getting ahead of the curve. As a result, startups and established crypto-based companies are increasingly implementing strategies or turning to crypto marketing agencies.

That said, crypto marketing is still a relatively new field. For instance, only in 2021 did Facebook begin to allow crypto companies to run ads on its service. Because of the peculiarities associated with the technology, crypto entrepreneurs are finding that traditional marketing does not quite cut it.

Crypto Marketing Channels

As we said, the crypto industry needs a distinctive approach to marketing — markedly different from traditional methods. Let’s briefly look at some of the channels used.

• Social Media and Community Building

Social media’s place in driving the spread of crypto projects cannot be overemphasized. Blockchain and crypto projects understand how important it is to use social media to their advantage in building hype around their projects. This avenue has several applications. Projects can use social media to educate prospective users and investors about their offerings and handle inquiries.

Not least of all, crypto projects can build communities on social media. The online community is a pillar of crypto marketing. It involves growing and keeping an engaged audience around your project. With effectual community management, you can foster passion, loyalty, ideas, and collaboration in the minds of its members. Communities with highly motivated users are especially vital for crypto startups, with their robustness directly linked to the value of projects.

Excellent platforms for building communities include Reddit, Discord, Twitter, Medium, and Telegram.

• Influencer Marketing

Looking to capture the attention of your target audience? You can work with someone who already has that attention. That is the basis for influencer crypto marketing.

Influencers are individuals with large, dedicated social media followings. Being dedicated, their followers are susceptible to suggestions or influence. This is linked to the trust that influencers have worked to build up within their niche.

That said, just as influencer marketing can make your crypto marketing strategy, it can also be a marring factor. It is essential that the influencer that you choose is the right fit in terms of such factors as relevance, authenticity, salesmanship, and reach.

• Guerilla Marketing

The term “guerilla” elicits an image of warfare, especially one where smaller forces employ out of the box techniques to overcome larger forces. In crypto marketing, guerilla marketing involves companies, especially smaller ones or startups, using unconventional methods to promote their products and services.

Even though the blockchain space is a relatively new one, startups understand that they must compete, not just among themselves, but larger, more established companies.

It is important to note that guerilla marketing is a tricky tactic that requires experts who know what they are doing. After all, shock tactics have been known to backfire and hurt crypto brands. Instead, out-of-the-box crypto marketing must use creativity and good planning to elevate target projects.

• Growth Hacking Campaigns

Also known as growth marketing, growth hacking involves using creative, cost-effective strategies to help crypto startups grow rapidly. This channel is especially important for early-stage companies with relatively small budgets.

Early crypto startups need to increase their customer bases, revenue, and market shares. And they need to do so as fast as possible on small budgets. Growth hacking campaigns use a wide spectrum of tactics, such as exclusivity, offers, partnerships, freebies, and challenges.

• Content Creation and Copywriting

Even as you employ other techniques to market your crypto project, you must consistently pass across its message. The process of content creation involves generating ideas and crafting them into free content for prospective customers. The stats are overwhelming in favor of its potency in getting results.

Crypto projects need steadily updated blogs with well-crafted information generated by copywriters and content writers. They also need their social media platforms updated with valuable, catchy, and engaging content.

Why is Crypto Marketing Important?

A total of $25.2 billion of VC funds went to blockchain startups in 2021, as thousands of new firms sprung up. That paints an exciting and yet uneasy picture of how fast adoption is increasing and what each new startup can expect to compete with.

Unless your firm has bottomless pockets (and even then), it needs crypto marketing to rise to the fore. Effective crypto marketing helps to stamp your products and services at the front of every customer’s mind. With many projects turning out to be shams and scams, you want to convince them that what you offer is different.

When handled by people who know what they are doing, crypto marketing will bring in results. Results can come in form of sales, investments, and community members. Also, it helps to hold down the foundations that you have built, as retaining gained customers is a whole different ball game. You don’t want the community you gathered approaching an ICO to trickle away after.

Choosing a Crypto Marketing Agency

Now you know what crypto marketing is and how beneficial it can be to your project. The success of your startup relies, on a significant part, on who handles its marketing aspect. As a startup, you want an agency that:

● Understands your goals

● Can deliver on your vision

● Has the experience and demonstrable results to back it up

● Offers in-house solutions

● Considers your budget

TokenSuites ticks all of those boxes. A blockchain marketing agency with more than 50 partners, including 20 exchanges, it knows how to deliver the goods.