What to Look for When Hiring a Crypto Marketing Company

Marketing is an essential need for every crypto company. Your business is likely to fade away without a well-planned marketing strategy that targets every marketing channel. While most crypto companies are aware of the need to have great marketing, many of them are not qualified to handle their marketing needs in-house. They lack the structure of a great marketing team and are usually better off outsourcing their marketing efforts to a qualified crypto marketing company.

If you own a crypto startup and you are in search of a reliable crypto marketing company, there are certain indicators to look out for. Until you are able to recognise all or most of these signs, do not put an end to your search for a crypto marketing company. We’ll be discussing what these indicators are, so keep reading to find out more.

Signs of a Good Crypto Marketing Company

Here are six of the most pertinent signs to look out for when hiring a crypto marketing company.

Experience

The reason you aren’t handling the marketing for your company in-house is that you don’t have the necessary experience or knowledge. Therefore, the crypto marketing agency you choose has to be experienced. This is important because an experienced agency can adequately assess your company and determine its marketing needs. An experienced agency is also less likely to make mistakes.

There are a few things to consider when measuring experience:

• Web Content

You can evaluate the experience of a crypto marketing agency by what is on their website and blog. Since content marketing is a part of marketing, you will be hard-pressed to find a better place to assess how good a crypto marketing agency is than its website.

• Company Credentials

How much do they know about crypto marketing? Are they certified? Do they have trained staff? Are they recognized for what they do? These questions prove how good they are and if they are good enough to handle your marketing.

• Reviews by Previous Clients

If they are experienced and offer high-quality services, they’ll have great reviews from past clients. If there are no reviews or ratings, it’s safe to assume that they haven’t worked with many clients or that their clients are not happy with their services.

• Social Media Pages

You can tell a lot about a brand from its social media accounts. If they are experienced, their social media pages will reflect that experience.

• The Services They Offer

Crypto marketing is a broad umbrella covering several marketing services, all of which can be implemented simultaneously to make a complete marketing strategy. A good marketing agency should cover all of these services, and you can find out if they do from their service page. Some of the services to look out for include -

• Content Marketing

Content marketing uses content to educate clients and help them make the right decisions. It also plays a fundamental role in the sales funnel and conversion.

• Public Relations

PR is an essential part of crypto marketing, and crypto companies use it to share important information. It also involves a company’s interaction with other companies in the same industry. You want to hire an agency that understands PR and has good PR strategies.

• Influencer Marketing

Influencer marketing is an excellent way to generate leads and drive traffic to a website, making it a vital service to look out for.

• Social Media Marketing

If they aren’t offering social media marketing as one of their services, there’s no point in hiring them because social media is a key marketing tool for crypto companies.

• Community Creation and Management

Crypto companies are community-based, meaning that community creation and management is a key service and should be offered by every crypto marketing agency.

• Availability

Finding an experienced blockchain marketing company is one thing, but finding one available to cater to your company’s needs is another. Putting marketing efforts into an industry as highly competitive as the crypto industry demands constant attention. So, before you sign the dotted line and make the first installment of your pay, find out if they can devote enough time and manpower to your project.

• Your Budget

Before starting your search for a crypto marketing agency, you should have a list of parameters to help you stay realistic in your inquiry. One of these parameters should be budget.

Setting a budget before the search saves you time and disappointment. It also gives you focus when your search begins. You’ll be searching for companies that fall within your budget and offer the services you need. While setting a budget, remember to strike a balance between budget and quality of service. Many cheap agencies typically don’t provide quality service or the entire buffet of services. So, while setting a budget, try not to set a too low budget; it might frustrate your search.

• Marketing Tools Used

The tools and technology for marketing are ever-changing. You want to pick an agency that is up to date with the newest trends and uses the most recent tools. Your marketing strategies would be up to date and be more effective if you work with a marketing company that is in tune with the latest crypto marketing trends. You can find out if an agency is using the right tools by looking at their clients’ websites and social media pages to see if their posts are up to date and properly scheduled. Their website and social media pages would also reflect this as well.

• Honesty and Customer Relationships

The qualification and experience of an agency don’t make up for poor customer relations. In fact, a culture of poor customer relations is very likely to cause a crypto marketing firm to lose clients, regardless of how great they are at their jobs. One of the signs of an agency with a poor relationship with clients is a lack of communication skills. Another one is the lack of honesty. These two shortcomings make it difficult for businesses to trust the agency, and if they can’t trust the agency, they can’t work together.

The agency you hand your marketing over to should be honest about their ability to meet your goals, and the metrics they intend to monitor. It puts everyone on the same page and helps both parties achieve their mutual goal.

Bottom Line

Investing in high-quality marketing for your blockchain company is one of the best decisions you’ll make. Despite your in-house efforts, a marketing agency is more qualified and experienced to handle your marketing needs. They offer more ROI for money invested in marketing. The only hitch is finding a crypto marketing agency that is affordable and offers quality service.