Leading Crypto PR Agencies and Best Blockchain PR Firms of 2024
Would you like to ensure a steady increase in the popularity of your crypto project? If so, focusing on public relations (PR) is crucial. PR plays a special role in promoting Web3 projects and other advanced tech solutions.
The Web3 industry has unique characteristics that can render traditional marketing efforts ineffective or even harmful. In the world of crypto, where projects are often seen as scams, using incorrect promotion techniques can be disastrous. This is why it is wise to seek help from experts in this specific industry. Below, we will explore eleven leading crypto PR agencies that can help you recoup every cent invested.
What Is PR for Crypto?
Public relations (PR) for crypto involves a company or its contractor developing and executing a communication strategy to enhance the company’s reputation among its target audience and competitors. The ultimate goal of crypto PR is to present the company and its team as experienced specialists whose opinions and work are respected in the crypto niche.
Companies with many regular responsibilities outside of marketing may lack the understanding needed to build a PR strategy for their products or services. Thus, it makes sense for these companies to seek the assistance of blockchain PR agencies that can handle this comprehensive task without distracting them from their main work processes.
How Is Crypto PR Different from Regular Business PR?
Crypto PR requires a unique approach compared to PR strategies for Web 2.0 businesses. In 2024, the crypto and blockchain industries remain relatively new to many people. To engage them and explain your project’s nuances, crypto PR agencies must do more extensive work than in many other cases.
Additionally, almost any PR strategy for crypto projects involves promoting your brand on platforms like Crypto Slate and Bitcoin News. This requires digital marketers to understand the “correct” marketing techniques for these media platforms.
Most crypto projects aim for international rather than local coverage, unlike many Web 2.0 startups. Therefore, an effective crypto PR strategy must include research on all proposed local markets and methods for attracting and retaining customers in each of them.
These nuances explain why it is essential to work with specialized crypto PR firms to avoid wasting money and effort.
What Do PR Agencies for Crypto Do?
PR agencies specializing in promoting crypto projects offer a wide range of marketing services to lead the project to success in a relatively short period. The average range of services includes:
- Public relations: Regularly covering your project in the media positively and creating a positive image and awareness of your company’s activities.
- Content marketing: Creating new content (text, video, etc.), optimizing existing content to be useful and informative, and ensuring good search engine rankings.
- Digital advertising: Setting up, launching, and analyzing paid advertising to achieve quick results.
- Community management: Growing your community and ensuring productive interactions through selected communication channels.
- Reputation management: Maintaining loyalty from public opinion by managing online reviews and optimizing ratings.
- Website development: Implementing, designing, and optimizing a digital presentation platform if your project does not have one.
- Social media marketing (SMM): Ensuring your brand’s presence on social platforms to attract potential customers.
This is just a basic list of services. When choosing a crypto PR agency, focus on reviews from real clients and your budget.
The Best 11 Crypto PR Firms to Build and Implement PR Strategy for Your Crypto Project
1. Blockchain App Factory
Blockchain App Factory is a leading crypto PR agency that offers a comprehensive range of services tailored to the needs of blockchain and crypto projects. They provide expert guidance in public relations, content marketing, digital advertising, community management, and more. Their team of experienced professionals ensures that your project receives the attention and recognition it deserves in the competitive crypto market.
2. NinjaPromo
NinjaPromo is a renowned crypto PR company that also specializes in marketing services for Web 2.0 fintech and software solutions. Their expertise spans twelve industries, including B2B, iGaming, gaming, and eSports. NinjaPromo advocates for an optimal marketing budget of 2–5% of total profit, allowing companies to regulate promotion costs based on income. The company has received numerous blockchain marketing awards and serves notable clients like Polkadot, Dash, Bitcoin.com, Hycon, and BitForex. Their key services include SMM, SEO, video production, PPC advertising, web development, branding, content marketing, email marketing, lead generation, and influencer marketing.
3. Melrose PR
Melrose PR is a crypto-focused PR firm dedicated to helping Web3 projects achieve their communication goals. Founded in 2012, it has evolved into one of the top crypto PR agencies, especially active in the blockchain space since 2016. Melrose PR strives to cover the stories of innovative projects authentically, helping decentralized, AI-based, and other advanced solutions gain mass adoption. Their services include interview preparation, professional content creation, social media marketing, and more. Clients include Moonbeam, Blockdaemon, and StormX.
4. Lunar Strategy
Founded in 2019, Lunar Strategy is a top blockchain PR agency specializing in NFTs and other blockchain-based solutions. Despite having a small staff, the company has achieved outstanding results for its clients, boasting 150+ Web3 collaborations and over a million attracted clients. Their services include PPC advertising, SMM, community building, SEO, Google Ads, and landing page optimization. Notable clients include Game Starter, JPEGVault, and Nobility Token.
5. Single Grain
Single Grain is a full-service digital marketing agency led by Eric Siu, a renowned investor and business advisor. The agency does not offer one-size-fits-all marketing packages but tailors its services to each client’s needs. Single Grain’s range of services includes SMM, SEO, PPC marketing, press release writing, community building, and more. Their notable clients include Polymath, Amazon, Uber, KhanAcademy, GiftedAndTalented, Treehouse, and Airbnb.
6. MarketAcross
MarketAcross is a blockchain PR company that provides end-to-end marketing solutions for decentralized projects. Since 2014, they have maximized the online presence of blockchain projects and ensured customer loyalty. Their strategies are based on personal relationships with leading editors, writers, and content producers. Services include effective messaging, PR, content marketing, content distribution, thought leadership, and reputation management. Clients include Polygon, Solana, and Crypto.com.
7. Viral Nation
Viral Nation is a certified and award-winning digital marketing agency that combines time-tested and innovative approaches to promote blockchain projects. They emphasize analytics and constantly adapt methods to ensure maximum return on investment. Viral Nation offers ready-made solutions like Viral Nation_Secure, Viral Nation_Empower, Viral Nation_CreatorOS, and Viral Nation_CMO360. Their services include influencer marketing, NFT strategy development, and minting. Notable clients include Bud Light, PUBG MOBILE, and Meta Quest.
8. NeoReach
NeoReach, included in the Fortune 500 companies list, focuses solely on influencer marketing. They provide instant access to over 5 million influencers’ data and analytics. Additional services include PPC advertising setup, campaign development, creative and content strategies, campaign coordination, communication & logistics. Clients include Honda, Nvidia, The New York Times, Walmart, and Airbnb.
9. Coinbound
Coinbound specializes in building communities on Discord and Telegram, with over five years of crypto marketing experience. They have received awards from Clutch, Cointelegraph Innovation Circle, Influencer Marketing Hub, and Softwareworld. Services include influencer collaborations, public relations, SEO, content creation, and more. Notable clients include MetaMask, Tron, Polygon, Cosmos, and Litecoin.
10. ReBlonde
ReBlonde is a tech PR agency from Israel known for its creative and non-traditional approach to digital marketing. They cover industries such as tech PR, AI PR, crypto PR, Web3 PR, cyber PR, and Fintech PR. Their services include NFT marketing, media relations, SMM, and more. Clients include Celsius, Terra, and Couchbase.
11. Guerilla Buzz
Founded in 2017 in Israel, Guerilla Buzz is a top-tier blockchain PR, marketing, branding, community growth, and crypto SEO agency. They are ready to take on projects at any stage of development. Guerilla Buzz has helped projects raise over $300 million in funding. They focus on promoting projects through social platforms, forums, and online publishers. Clients include Bancor, CoolWallet, CoinGecko, ApeSwap, and PolySwarm.
Final Thoughts
With this guide on the best blockchain PR companies, you can find an agency that meets your marketing goals and budget. For a balanced approach to pricing and quality of cryptocurrency PR services, consider reaching out to our Web3 marketing agency.
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