Incubate Fund Asia invests in India’s BuyEazzy

BuyEazzy, a pioneering neighborhood ecommerce platform announced today that it has successfully closed a USD 4.25m Series A funding round led by Info Edge Ventures with participation from existing investors Incubate Fund Asia and M Venture Partners. This latest round of funding will be instrumental in supporting the company’s expansion, team building and product enhancement efforts. Previously, the startup’s last fundraise was USD 1m in August 2022.

BuyEazzy, founded in May 2021 by Rahul Aggarwal and Hariher B, and based in Mysore, is on a mission to transform India’s beauty and wellness e-commerce landscape. The platform caters to consumers’ unfulfilled beauty and wellness needs in Tier 2+ cities, where access to a wide assortment of beauty products is limited.

The funds raised in this round will be utilized towards expanding BuyEazzy’s presence to 40+ cities, onboarding over 2 million offline users, and continuing to disrupt the traditional supply chain in India. The company is currently operational in 10 Tier 2/3 cities in Karnataka and Tamil Nadu, and plans to reach 40+ cities in the near future.

Rahul Aggarwal, Co-founder and CEO of BuyEazzy, expressed, “The next wave of growth in India will be driven by users from a highly dispersed continuum of large and small towns in Bharat. We have an ambition to take e-commerce to the most remote corners of India and empower these users to realize the true potential of technology and act as a catalyst in driving the consumption-led growth story of India.”

“BuyEazzy with their unique model and category focus has been able to take e-commerce into deeper India, we are proud to consistently support them since their early years as they continue to scale sustainably coupled with strong execution,” said Rajeev Ranka, Partner at Incubate Fund Asia.

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