justInCaseTechnologies provides “joinsure” SaaS insurance system to Hokkaido Electric Power

Norbert Gehrke
Tokyo FinTech
Published in
3 min readSep 6, 2024

justInCaseTechnologies has started providing its SaaS insurance system “joinsure” to Hokkaido Electric Power to support its digitalization of customer touch points and operational efficiency in its insurance business.

Hokkaido Electric Power has been striving for expanding its service lineup that contributes to solving customer problems and social issues, as well as creating a virtuous cycle in the regional economy through communication with customers and the community, which is the foundation of its electric power business. As part of these efforts, Hokkaido Electric Power has launched a new service called “Enemall Hoken” with the aim of providing peace of mind and support for itsweb service “Hokuden Ene Mall” members and their families’ lives.

“Enemall Hoken” offers medical insurance, cancer insurance, and long-term care insurance underwritten by Tokio Marine Nichido Fire Insurance, providing customers comprehensive risk coverage and peace of mind.

About SaaS Insurance System “joinsure”

joinsure” is a cloud-based insurance business system developed justInCase Technologies based on the justInCase Group’s knowledge. It consists of an insurance application system, policy management system, and insurance claim management system. It is widely used as a middleware in the scenarios of new company establishments, new product development, and collaboration with platformers. It supports not only small-amount short-term insurance business but also life and non-life insurance operations. In addition to significantly reducing initial costs compared to typical custom development, it enables quick market entry of insurance products and promotion of various embedded insurance that matches customer needs in collaboration with platformers.

Providing SaaS Benefits

By using this service, not only can our customers achieve significant reduction in initial costs compared to typical scratch development, but legal revisions are automatically updated, and functions added after system adoption can be used without additional costs. By utilizing “joinsure”, which has functions implemented for a series of insurance operations, swift business launch is possible. Also, as system maintenance work is unnecessary, focus can be placed on product development and design.

Realizing Quick Launch of New Products

Typically, it takes several months to over a year from obtaining permission for an insurance product to its sale. When joinsure is implemented as a core system, the development and implementation period for the design process can be significantly shortened as the system design takes insurance-specific status event management and data structures into consideration. It is designed to support over 60 types of insurance products, allowing for quick launch of complex products that satisfy customers’ various needs.

Enabling Fully Web-Based Insurance

Operations “joinsure” is a system that provides fully web-based insurance operational functions. Although online insurance sales have been available for quite some time, its market share remains small. As “joinsure” has a track record of improving conversion rates, the Company believes it can greatly contribute to promoting the digitalization of insurance operations.

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Norbert Gehrke
Tokyo FinTech

Passionate about strategy & innovation across Asia. At home in Japan. Connector of people & ideas.