justInCaseTechnologies supports JAL in enhancing the customer experience

Norbert Gehrke
Tokyo FinTech
Published in
3 min readJul 16, 2024

justInCaseTechnologies, a company promoting Insurance DX, has implemented “joinsure,” a SaaS insurance system that supports the digitization of customer touchpoints and operational efficiency for insurance businesses, for Japan Airlines.

Background of the Implementation

JAL has been further promoting “JAL Mileage Life,” where customers can earn miles in various scenes of daily life and use them for extraordinary experiences. As part of this initiative, JAL has aimed to expand the mileage usage scene in the insurance field.

This time, “Medical Insurance” and “Cancer Insurance” will be added to “JAL Insurance,” which allows customers to earn miles. JAL highly evaluated justInCaseTechnologies’ insurance marketing know-how and “joinsure,” leading to the introduction of the solution.

The insurance coverage is provided by Tokio Marine & Nichido Fire Insurance.

Comment from Yasushi Omori, Executive Officer, Senior Vice President, Mileage and Lifestyle Business, JAL: “JAL Insurance is highly regarded by many customers as an insurance that can be purchased online and is the only one among domestic airlines that allows customers to earn miles. In adding cancer insurance and medical insurance to our lineup, we have pursued ease of application and clarity of insurance coverage. Through thorough discussions with justInCaseTechnologies and their support with advanced knowledge and experience in design and marketing, we were able to create a website that exceeded our expectations. We are excited to offer our new ‘JAL Mileage Life’ insurance products that will further enrich our customers’ lives with miles.”

SaaS Insurance System “joinsure”

joinsure” is a SaaS-based cloud insurance business system developed by justInCaseTechnologies based on the knowledge of the justInCase Group. It consists of an insurance solicitation system, a contract management system, and an insurance claim management system. It is widely used as a middle office system when establishing a new company, developing new products, and collaborating with platform businesses. It supports not only small-amount short-term insurance business but also life and non-life insurance business. In addition to realizing significant cost reductions in initial costs compared to conventional custom development, it also enables businesses to quickly introduce insurance products to the market and promote various embedded insurance offerings that match customer needs in collaboration with platform businesses.

1) Benefits as SaaS

By using this service, it is possible to significantly reduce initial costs compared to conventional custom development. In addition, responses to legal revisions are automatically updated, and functions added after system introduction can be used at no additional cost.

By utilizing joinsure, which implements functions that support a series of insurance operations, it is possible to launch operations speedily. Furthermore, since no maintenance work related to system operation is required, companies can concentrate on product development and design.

2) Realizing Quick Launch of New Products

It usually takes several months to a year or more from obtaining permission for an insurance product to selling it. However, when joinsure is introduced as a core system, the design process can be significantly shortened because the system is designed in consideration of insurance-specific status event management and data structure. In addition, it is designed based on the assumption of more than 60 types of insurance products, enabling companies to quickly start selling complex products that match the detailed needs of customers.

3) Complete Web-Based Insurance Operations

joinsure is a system that provides web-based insurance business functions. While it has been a long time since online insurance sales began, the number of online contracts in the overall insurance contracts is still limited. justInCaseTechnologies believes that joinsure can greatly contribute to promoting the digitalization of insurance operations because it has a proven track record in improving conversion rates.

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Norbert Gehrke
Tokyo FinTech

Passionate about strategy & innovation across Asia. At home in Japan. Connector of people & ideas.