Mitsui invests USD 58m in Malaysia’s ADA via Axiata Digital

Axiata Digital & Analytics (ADA), announced Mitsui’s investment of USD 58m in ADA, facilitated through ADA’s holding company, Axiata Digital Services (ADS). Mitsui’s additional investment has established a watermark valuation of USD 550m for ADA, reflecting the company’s continued growth and innovation in the digital and data transformation domain.

On the strength of the investment, ADA — the largest independent data and AI company in the region, spanning 12 countries across Asia — is set to broaden its digital reach and reinforce its commitment to advancing digital and data transformation in the region. Mitsui, a renowned Japanese conglomerate, has been working closely with ADS and ADA since their initial investment in 2019, and is now intensifying its efforts to deliver data and AI solutions to partners and clients in the APAC region. Following the investment, Mitsui’s stake in ADS will increase from 3.29% to 20%, resulting in an effective 12.69% stake in ADA.

Other shareholders in ADA include Sumitomo and Softbank.

ADA offers a comprehensive suite of services that empower enterprises and brands to bolster digital marketing, sales transformation, and data transformation across Asia. The company has a multi-faceted, data-driven approach that encompasses:

• Data Transformation Services: Drawing expertise from data analytics, data engineering, and Customer Data Platform (CDP) services, ADA helps brands make data-informed decisions, optimize data infrastructure, and manage customer data effectively for personalized and efficient marketing efforts.
• Marketing Solutions: This entails performance marketing, enabling clients to efficiently target consumers on platforms like social media, native ads, display ads, and search marketing. Additionally, ADA offers creative solutions tailored to boost user engagement and conversion rates. The segment also involves marketing technology transformation, which includes consultation on the implementation of managed services. These services equip brands to deliver outstanding customer experiences using advanced technology platforms.
• E-commerce Solutions: ADA assists brands with comprehensive store management, ensuring smooth operations on various platforms such as marketplaces, social channels, third-party messaging channels, and proprietary websites.
• Customer Engagement Solutions: Enterprises leverage these solutions to improve customer support. It facilitates real-time communication with consumers through channels like SMS, WhatsApp, and other popular messaging applications.

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