Moneytree launches consumer big data analysis “LINK Trends”

Moneytree has launched “LINK Trends”, a consumer big data analysis service, a new service line of its financial data platform, “Moneytree LINK”, providing insights into consumer financial behavior trends and industry trends.

To help clients make smart decisions in a complex business environment, LINK Trends leverages alternative data for market analysis, performance forecasting, and risk management, all supported by Moneytree’s data science team, which it established as a dedicated business unit in November 2021. This team will not only provide insights based on various types of analysis in response to the needs of executives, marketers, investors, researchers, and others, but by combining existing data analysis methods with consumer data analysis, the team will be able to deliver insights that have not been discovered before.

Moneytree’s track record and reliability as a financial data platform provider, as well as its thorough protection of personal information based on privacy by design, have been highly rated, and Moneytree’s data science team has been selected to participate in the Cabinet Office’s analysis of economic trends, and Kyoto University’s academic study on household income and expenditures. LINK Trends can be customized to meet different needs so that a wider range of Moneytree LINK users can make use of alternative data, which until now has only been used in highly public areas.

The four main functions and features of LINK Trends are

• Market Analysis: Provides real-time market analysis based on a wide range of financial data; using intuitive, visualized data reports, companies can understand their market positioning and compare it to that of their competitors
• Business Performance Forecasting: Utilizes customer purchase behavior data and transaction data to forecast business performance in real-time; this functionality enables strategic planning and investment decisions to be based on more concrete data
• Risk Management: By providing non-personal financial data as real-time business information, companies can detect potential risks early and take appropriate risk management measures
• Leveraging Alternative Data: By leveraging alternative data obtained from non-traditional sources, companies can develop more in-depth strategies and enhance their competitiveness by providing insights from new perspectives

Moneytree has accumulated a wealth of financial data through “Moneytree IDs” held by users of its personal financial manager and the various financial services providers Moneytree works with. Going forward, Moneytree will continue to utilize this accumulated consumer big data as alternative data to support data-driven decision making in a wide range of industries, expanding its services in line with Moneytree’s vision of “maximizing the value of data to help improve the lives of all people.”

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