Moomoo ranks among top financial tools by Japanese retail investors in Nikkei financial survey
Moomoo is an investment and trading platform that empowers global investors with pro-grade, easy-to-use tools, data, and insights.
It provides users with the necessary information and technology to make more informed investment decisions. Investors have access to advanced charting tools, technical analytics, and Level 2 data. Moomoo grows with its users, cultivating a community where investors share, learn, and grow together in one place. Moomoo provides free access to investment courses, educational materials, and interactive events that any investor, at any level, can gain from. Users can join forum discussions, trading topics, and seminars to better their investment knowledge and insights.
Background
Moomoo is a fully-owned subsidiary of Nasdaq-listed Futu Holdings, which operates the “Futubull” trading platform out of its headquarters in Shenzhen and Hong Kong.
As part of its international expansion, Futu developed and launched moomoo, the international version of Futubull, first in United States in 2018 and more recently in Singapore in March 2021 and Australia in 2022.
In June 2022, Futu acquired 100% of the issued share capital of a Hibiki Securities and in September 2022, renamed it Moomoo Securities Japan, before launching in October 2022 as a financial information app.
Moomoo Securities Japan holds the Type I & Type II Financial Instruments Business Operators (FIBO) licenses, as well as the Investment Advisory & Agency Business, the Investment Management Business, and the Securities-Related Business license. Based on the licenses acquired, they are seemingly in the approval process for their in-app trading business with the FSA.
Moomoo Securities Japan is also a member of Japan Securities Dealers Association (JSDA), Japan Investment Advisers Association (JIAA), as well as a member of Tokyo Stock Exchange and Osaka Exchange.
Nikkei Money
Moomoo app recently earned acclaim from Nikkei Money as a premier investment tool for successful Japanese individual investors. In a featured article, the financial magazine praised moomoo for its advanced analysis and curated information gathering on global stocks. Particularly lauded was the app’s ability to provide English-oriented data, which is often difficult to access in Japanese.
In the survey of around 8,000 individual investors, those who reported investment profits between 2020 and March 2023 were asked to share the apps and services they found valuable for gathering investment information.
One participant, a 36-year-old male investor from Tokyo, specifically mentioned moomoo as a tool that effortlessly allows him to monitor institutional investor activities.
In addition, the editors of Nikkei Money handpicked five distinctive apps, including moomoo, and featured them in a story published in the printed magazine. The article highlighted moomoo’s exceptional features and services, such as its comprehensive information and news service, insightful earnings interpretation feature, and the embedded Q&A function in live earnings conferences. The editors also commended moomoo for its dedicated Japanese subtitle feature during global stock earnings conference calls.
Competitive Landscape
As far as we know, once launched, moomoo will become the fourth new stock-trading app to launch in Japan this year. Previously, Woodstock launched its social trading app with a brokerage intermediary license, working with Alpaca as the executing broker. Then Webull launched US trading in April, and domestic trading in June. Lastly, Bloomo raised a JPY 800m seed round in April, and obtained a Type I FIBO license in June, with a launch scheduled for later this summer. Leaving the playing field is LINE Securities, where the joint venture partners restructure the business.
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