Nudge launches “club” credit card for the Virtual Witch Phenomenon

Norbert Gehrke
Tokyo FinTech
Published in
3 min readMay 27, 2024

Nudge, aiming to be a challenger bank in Japan, has launched a club to support the activities of the virtual artist group “V.W.P” belonging to the YouTube-based creative label “KAMITSUBAKI STUDIO” for its Nudge Card.

About the “V.W.P CARD” Club

The Nudge Card features a “club” system that allows users to support their favorite artists, sports teams, and contribute to society through their daily shopping.

In the “V.W.P CARD” club, a portion of the Nudge Card’s usage amount is allocated to the activities of the five-member virtual artist group “V.W.P,” allowing users to support “V.W.P.” Furthermore, club members can receive limited benefits based on their card usage amount. The credit card design can be issued as one of six original designs for the club:

Limited Benefits for the “V.W.P CARD” Club

With the Nudge Card’s “V.W.P CARD” club, users can receive limited newly-drawn illustrations that can only be seen in the “V.W.P CARD” club, based on their card usage amount. Enjoy them in various scenes, such as your smartphone’s wallpaper!

  • Total usage amount: 100,000 yen Limited newly-drawn illustration (by: Hechima)
  • Total usage amount: 300,000 yen Limited newly-drawn illustration (by: Sakunosuke)
  • Total usage amount: 500,000 yen Limited newly-drawn illustration (by: Niwata)
  • Total usage amount: 1,000,000 yen Limited newly-drawn illustration (by: Onineko)

[Limited Period] Original Design Card Issuance for Free!

To commemorate the launch of the “V.W.P CARD” club, the issuance fee for the original design card, which is usually 3,000 yen (excluding tax) per card, will be “free” during the period from Thursday, May 23, 2024, to Sunday, June 30, 2024.

About V.W.P

V.W.P is a virtual artist group composed of the five cyber witches: Kahoh, Rime, Haruensai, Yosekinō, and Kōraku, belonging to KAMITSUBAKI STUDIO.

Welcoming Kanzaki Iori as the main composer, they have released a series of songs that follow the lineage of their representative song “Witch” sung by Kahoh, with the music videos released on YouTube all recording millions of views.

In April 2022, they held a two-day live event, “Witch Gathering” and “Phenomenon,” at the Toyosu Pit.

At “Phenomenon,” their first one-man live, in addition to the “lineage songs” composed by Kanzaki Iori, they also performed a series of “derivative songs” where they formed pairs and switched partners within the group.

The live event fully showcased the charm of V.W.P, with their overwhelming vocal abilities, stunning visuals created with the cooperation of numerous creators, and the rich sound of a big band.

On August 21, 2023, they released their 1st ALBUM “Fate.”

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Norbert Gehrke
Tokyo FinTech

Passionate about strategy & innovation across Asia. At home in Japan. Connector of people & ideas.