Questry and Royalty Bank partner with Mizuho Securities to launch fund for anime film production

Norbert Gehrke
Tokyo FinTech
Published in
3 min readJul 3, 2024

Questry and Royalty Bank announced the formation of the “Talent of Talents” content fund. This initiative, in collaboration with Mizuho Securities, aims to secure funding for anime film production.

Initiative Objectives

  • Global Appeal: Anime films have achieved global popularity. With numerous captivating stories from manga and novels, there is immense potential for industry growth. The partners aim to address existing challenges and innovate anime film production by selecting unique stories and creating original films.
  • New Ecosystem: The partners plan to develop a new ecosystem that leverages third-party funding, balances risks and returns for investors and creators, and enhances operational agility.
  • Funding Strategy: The approach includes attracting institutional investors and promoting a shift from “savings to investment.” The partners also plan to incorporate digital technologies and diverse payment methods in the future.

Fund Concept

Tomonobu Ibe, President of Questry and Director of Royalty Bank, shared his vision:

“For the past two years, we have explored new frameworks, driven by the belief that professional financial institutions supporting content production can unlock new opportunities in Japan. Although Japanese content funds have not yet achieved sustained success, we are thrilled to announce this innovative project today with Mizuho Securities. We extend our heartfelt thanks to everyone who contributed.

The most crucial aspect of this challenge is not the amount of money raised or the number of funds created, but the content produced through this framework. We hope these works will be cherished worldwide for years to come. While we are just starting, we believe this pioneering financial mechanism will attract new funds and talent to the content industry, contributing to its sustainable development, which is increasingly important for Japan.”

Scheme Orchestration by Mizuho Securities

Mizuho Securities aims to create new value in finance and strives to be a trusted securities company. Mizuho Securities’ investment banking services offer bespoke solutions leveraging a high level of expertise.

Shuichiro Tomihari, Director of the Financial Solutions Department, stated:

“We see significant potential for fan marketing through financial and digital technologies in the content business. When approached for this project, it felt like a natural progression. Our role is to create frameworks that enhance industry engagement, ensuring robust schemes and operational agility, while incentivizing all parties involved. By collaborating with business stakeholders, investors, and legal and accounting experts, we aim to enhance this initiative’s significance through structured finance techniques and future integration with evolving digital technologies.”

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Norbert Gehrke
Tokyo FinTech

Passionate about strategy & innovation across Asia. At home in Japan. Connector of people & ideas.