SMBC Consumer Finance to advertise “Promise” on dating site “CoupLink”
SMBC Consumer Finance (SMBCCF), which provides loan products under the brand name “Promise,” and Linkbal, which operates the matching app “CoupLink,” have entered into business alliance to begin loan sales starting July 1, 2024. For this purpose, SMBCCF will utilize AI provided by MiDATA, an AI service development company, to automatically improve the placement of in-site advertisements. Utilizing MiDATA’s AI technology, knowledge, and Linkbal’s user data, the AI has been developed to improve efficiency in this initiative.
SMBCCF will promote Promise services on “CoupLink,” a matching app provided by Linkbal. Customers who sign their first contract with Promise through CoupLink will receive a free 3-month CoupLink premium membership (9,800 yen).
SMBCCF will also verify the effectiveness of advertisements placed on “CoupLink.” “CoupLink” has a user database of over 1.5 million users, and by proposing products to these users, SMBCCF expects to discover new needs and provide value to users.
About Linkbal
As a “group of professionals who create encounters,” Linkbal provides a one-stop platform that connects various “encounters” so that people can find joy in meeting people and expand their possibilities. Our businesses include creating opportunities for encounters through our event EC site “machicon JAPAN,” dating and marriage hunting matching app “CoupLink,” cafe lounge for one-on-one encounters “1on1 for Singles,” and online marriage counseling service “Marriage Style,” and supporting couples after they form through “Pairy.” Linkbal have grown significantly through its connections with many partner companies and other stakeholders.
About MiDATA
MiDATA provides AI solutions primarily for B2C companies, mainly providing solutions utilizing cutting-edge technologies such as AI matching engines, image analysis, and predictive analysis, focusing on matching services and online communication fields. These solutions enable companies to improve user experience, optimize service quality, and enhance business competitiveness. In addition, based on these B2C company-specific solutions, MiDATA aims to meet a wide range of customer needs by developing and providing AI solutions adaptable to other industries and business categories.
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