Tomo: Leveraging Web3 Tech To Transform The Social Network Market (Part 2)

Tomo
Tomo
Published in
3 min readNov 29, 2023

The digital social network consists of several niche circles: investor-founder groups, sales-marketing teams, science/technology enthusiasts, and entertainment-focused content creators. Each group has its own social resources and caters to different interests and user bases.

Tomo brings together a diverse set of people onto a single platform to forge resourceful friendships and virtual relationships with each other.

In this article, we’ll explain how Tomo uses blockchain and smart contracts to build a modern social network for digital creators and users.

Tomo: Tokenizing Friendships, Owning Content

In web2 social media, the centralized platform controls and owns all the content. However, web3 protocols like Tomo empower users to have sovereign ownership over their content.

Content creators can tokenize their work and immutably host them on the blockchain. Content and asset tokenization have multiple benefits.

First, creators and followers can trade their assets on secondary marketplaces outside the social media platforms for additional profits.

Second, tokenization helps fans and followers to directly participate in product distribution and dissemination via a transparent revenue-sharing model.

Third, tokenizing relationships and online behavior can unlock a new dimension of profit sharing and building radically new social relationships.

Most importantly, creators won’t be at the mercy of platform algorithms and arbitrary recommendation pools. Fans too won’t have to be concerned about data privacy issues.

Protocols like Tomo will establish a more direct relationship between users and influencers for a robust economic ecosystem and content sharing. Tomo will provide the necessary tools and features to incentivize users to share and distribute content. This will lead to an organic growth story rather than an artificially manufactured demand.

Moreover, Tomo will facilitate a new kind of social rent-seeking as social media usage proliferates among new users. Let us explain this in detail.

Tomo: Connecting Social Rent Seekers

Suppose Bob is an investor and has come across Jennifer, the founder of a web3 startup, at an investor meeting. Another investor, George, has introduced Jennifer to Bob, who has shown enthusiasm to invest in her company. Now imagine all of this happening in a virtual setting.

Investors and founders have resources that can mutually benefit each other. However, they often face difficulties in approaching or accessing these resources.

Tomo provides a platform for different individuals to provide their social networking resources in exchange for rent. In other words, users can spend satoshi to make friends and access new opportunities.

The web3 protocol uses a blockchain-powered vote and key mechanism for a disintermediated social interaction through an efficient market-led social access system. This means users can buy and sell tokens to enter a friend’s circle or leave it depending on their choice and the value it provides.

Therefore, Tomo provides a technologically sophisticated platform that transforms virtual social relationships through a market-driven economic infrastructure. Unlike web2 protocols that designate predetermined roles for creators and followers, Tomo facilitates a fluid and ever-changing role for its users.

This creates a possibility to reorganize relationships and provide a better virtual experience for all users. Additionally, the internet-native assets provide a robust foundation to share benefits and construct more egalitarian networks with each other.

The Road Ahead For Tomo

Our team of engineers and developers is working hard to build editable tokenized content on the blockchain. This will help users explore behavioral incentives on social media and a new profit-sharing model.

Over the years, 2023 will become an important year when blockchain-powered social media starts changing the social networking ecosystem. Tomo will lead this movement, empowering creators and followers to connect with each other, make friends, and enhance the efficiency of social relationships.

Meet Your Next Tomo!

To get started, download the Android or iOS versions of the Tomo V2 app on your smartphones and start collecting Tomo points.

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