Designing the Future, One Napkin at a Time

A conversation between Tim Brown and Alex Steffen, moderated by Shoshana Berger

Every Friday for a year, IDEO designers gathered over lunch to imagine what San Francisco might look like in 10–15 years. Image courtesy of James Corner, Field Operations for Presidio Parklands project
Taking a human-centered approach, the designers sketched moments on a typical day. What does getting to work look like in 2029? How about lunch?
An example of inserting a simple aid for an aging population: The cane bolster becomes a subtle but useful part of the urban landscape. Image: IDEO, Designs On Aging

Tomorrow in Progress at IDEO

Tomorrow in Progress is a series that explores what the future of life in the Bay Area might be like in 10–15yrs. It’s an outcome of a new foresights capability we’re practicing, like Design Thinking, that examines futures, design fiction, and inhabitation.

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Tomorrow in Progress at IDEO

Tomorrow in Progress is a series that explores what the future of life in the Bay Area might be like in 10–15yrs. It’s an outcome of a new foresights capability we’re practicing, like Design Thinking, that examines futures, design fiction, and inhabitation.