Thread #6: Four key beliefs enabling textiles circularity
This week our team gathered in Oslo to discuss strategy and priorities, some of us went to discuss circularity with 360+ students at Norwegian School of Economics (NHH), and we finally released our TOMRA Textiles whitepaper publicly.
What’s most important right now?
As a startup, all the members of our team are actively engaged in reviewing and adjusting strategic priorities when we gather for our “strategy week”. It’s an opportunity to take a step back and look at how the team works, how we are progressing and where we need to focus our efforts. We keep a close look at what happens with recycling technologies, promising practices in collection, and how brands seek new partnerships to promote circularity.
Four key beliefs to enable textiles circularity: new whitepaper out
This Wednesday, TOMRA hosted a webcast on the Go Circular platform where we launched our new whitepaper outlining four key beliefs to transform textiles. In short, we need to believe that…
⚖️ Supportive regulations and incentives,
💪 Collaboration across the value chain,
🪜 Investments in Infrastructure, and
🤖 A strong digital core
…will be essential to realize the ambitions of a circular textiles value chain.
Or as Vibeke Siljan Krohn puts it: “we need a new textiles revolution!”
A testbed for radical circular ideas?
High-income countries like Norway represent the least sustainable consumption patterns, and deliver even lower levels of circularity than the global average of 7 per cent estimated by the Circle Economy Foundation in the 2024 Circularity Gap report. Still, rich countries can be important testbeds for radical circular ideas. In an op-ed this week, TOMRA CEO Tove Andersen and Innovation Norway CEO Håkon Haugli argues that Norway should lead the way in circularity and contribute with both practices and technology in realizing a world without waste.
Read their full opinion piece in Altinget.no (in Norwegian).
Towards more Sustainability in business
This week, our Recycling Lead Mari Larsen Sæther and Head of TOMRA Textiles, Vibeke Siljan Krohn went to Bergen to deliver a presentation and discuss circularity, textiles and business building with bachelor students at Norwegian School of Economics (NHH). It was an intense session with lots of great questions and perspectives. Thanks to Professor Eirik Sjåholm Knudsen for the invitation and the opportunity.
What do you believe will be the most critical condition for succeeding with circularity? Please share your thoughts!
Originally published at https://www.linkedin.com.
