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How location data makes life easier for smart mobility and fleet management companies

This article first appeared on the TomTom Blog in June 2021. To read the original story, click here.

Italy ranks fourth in the world in car thefts with 231 cases per 100,000 people. This is particularly concerning to fleet and mobility companies. Their vehicle assets cost a lot, so knowing their location is critical. Targa Telematics, one of the largest European asset and fleet management solution providers, uses TomTom location technology for asset tracking and telematics services, such as stolen vehicle recovery and crash reports.

Meet Targa Telematics

Targa Telematics is an IT company with decades of experience in connected vehicles. It provides technological solutions in telematics, smart mobility and digital Internet of Things (IoT) platforms for mobility operators. The company addresses short and long-term renters, large finance companies and large fleets with a range of services. These include insurance telematics, asset and fleet management, remote diagnostics and telemetry for vehicles, professional and construction-site vehicles.

Thanks to its innovative technology, Targa helps its customers embrace connectivity and the switch to electric vehicles and supports the sustainable development of cities. They provide expertise, an IoT platform and a wide selection of software modules and microservices to create new mobility products with extremely short lead times. They also have appeal, performance and stability to provide fulfilling experiences for users in the digital age.

Many of today’s vehicles are “connected” through telematics sensors and apps. This source data helps to identify the location of the vehicle and can also be used to perform trip analysis and to find the best routes. This data can help to monitor fuel consumption and verify that driving behavior is safe by analyzing indicators such as cornering, braking, exceeding speed limits and frequency of abrupt accelerations. The Targa IoT platform leverages this technology to provide valuable insights. But to help ensure geospatial visibility, they’re always in need of the best location data available.

The industry challenge: Keeping track of vehicle location and performance

Fleet and mobility operators have an important job. They need to know the location of their fleet vehicles at all times. They need to know whether the drivers of those vehicles are taking safe and efficient routes. And they need to monitor the safety of driving behavior. All in compliance with national (or local) privacy regulations.

Knowing where each asset in your commercial fleet is located can make all the difference between business success or failure. With thousands of vehicles being stolen annually, vehicle theft is an unfortunate reality. This translates to hundreds of thousands of euros in capital costs that negatively impact fleet management companies’ bottom line.

Equally important is understanding the driving routes being taken. Are drivers taking the safest, most efficient routes? Doing so will reduce distance driven, fuel consumption, and limit CO2 emissions. Lastly, understanding driving behavior can reduce fines and extend the life of the vehicle.

Asset managers value this data to help protect company-owned vehicles and to aid in stolen vehicle recovery, while fleet managers demand this information for cost monitoring, journey management and real-time vehicle monitoring. In addition, smart mobility operators need these insights to manage public and corporate car sharing applications and to make them more efficient.

The solution: Location technology provides enhanced visibility

Targa knows the success of its platform is enhanced by the quality of the location data it references. Following recent benchmark studies, the company switched to the use of TomTom data for several reasons. The company’s benchmark studies found TomTom data quality to be robust and efficient. The product was easily integrated into the Targa platform. TomTom’s terms of service were comparable but provided a superior commercial package that allows Targa to better invest in its portfolio, while offering more flexible business models to its customers.

TomTom’s Search API is integrated into Targa’s wide and advanced telematics, telemetry and smart mobility solution portfolio. This includes TomTom’s Reverse Geocoding API, which allows customers to understand where their fleets are located. TomTom’s Routing API enables Targa customers to perform trip analyses and find the best routes and TomTom’s Map Display API is used to depict asset locations on a screen.

Targa’s solutions offer customers convenient insights into the location of assets and other key metrics.

Improved safety, increased savings, environmental protection — Fleet and mobility operators stand to benefit

Targa develops complete and customizable IoT and Smart Mobility solutions, and advanced digital platforms, for mobility operators. They enable new business models, fit for purpose, that deliver financial and human capital savings, improve safety, and help to protect the environment. With the adoption of TomTom technology, Targa customers derive discreet and highly accurate location information. TomTom’s enhanced commercial terms allow Targa to offer more flexible business models to its customers. As a result, Targa customers are now better positioned for improved customer service and overall cost savings.

Targa Telematics has always been at the forefront in supporting businesses to meet the consistently growing need of a more sustainable and secure approach to mobility. Given this evolving scenario, we want to continue on this path. Through our relationship with TomTom, our customers will continue benefitting from innovative solutions with outstanding coverage across Europe.

Giorgia Paladin, Head of Procurement at Targa Telematics

What does the future hold?

Targa will continue to focus on enhancing its digital platform. Through broadened customization of its services, Targa will grow with its customers. Over time, mobility players will change, moving from one segment to another. Through the flexibility provided in its custom solutions, leveraging TomTom location technology, Targa Telematics will support its customers throughout its digital transformation. Ultimately, the goal is to improve asset visibility, reducing cost impact caused by theft, and driving efficiency through safe routing.

This solution demonstrates that smart mobility and fleet management companies, working with TomTom location technology, can derive operational cost savings and improved customer satisfaction, while helping to ensure a safer, cleaner, congestion-free world.

Written by Kenneth Clay, Senior Marketing Manager
Edited by Matthew Beedham, TomTom Editorial

Originally published at



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