How The Hamilton Fills the Seats for Every Show

Keith Berquist is the Marketing Manager of The Hamilton, a live music venue in Washington DC. From handling public relations to running advertisements, Keith manages marketing for each of the 200+ shows put on by The Hamilton.

Keith was tired of guessing which target audiences to spend on for each of his digital ad campaigns. With the help of ToneDen’s ad platform and automation tools, he was able to streamline the campaign creation process and efficiently utilize his marketing budget.

Crafting the perfect message

He ensured that his campaign was delivering the perfect ad to sell tickets to his audiences. To do this, he simply entered all of his creative options into ToneDen’s ad creation interface. ToneDen’s software automatically tested every possible creative combination to build the right ad to drive the most conversions.

Fill the seats for every show

Keith reached the right people across different interests and characteristics. He utilized ToneDen’s Audience Builder to leverage multiple data sources and geotargeting parameters. By doing this, he was able to target different audiences and allow ToneDen’ proprietary algorithms to re-allocate his budget to the audiences that are creating revenue.

Pro Results

Keith saved time and created the best campaign possible by utilizing ToneDen’s ad technology. His social ad campaign achieved great results, reaching over 25,000 interested ticket buyers in the D.C. area and making him $5 for every $1 spent.

“I no longer have to deal with the guessing game of how much budget to give to each audience. ToneDen optimizes my ads without taking hours and hours of labor that I don’t have and has allowed me to achieve a larger ROI on advertising without increasing my workload.”

— Keith Berquist, Marketing Manager, The Hamilton