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ToneDen Blog

The Social Buying Hypothesis

The way people think can show us how they might decide to buy online today

The internet has changed how someone makes a decision to consume something today.

There are two modes of thought here.

‘We’re not thinking machines that feel, we’re feeling machines that think’. — Antonio Demasio

Advertising is how marketers can groom System 1.

We live in a time where the human personality has been digitized.

Social platforms provide the perfect habitat to nurture decisions based on feelings.

System 1 decisions dominate our behavior online.

Passionate about data, machine learning, and automation? We’re looking for a researcher and data scientist to work on answering some hard questions. Let’s build something awesome together.

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