Strategy is a journey

Week 4

We are getting closer and closer to our first checkpoint! We interviewed Grant Miller from Zooniverse, the world’s largest and most popular platform for people-powered research. We got to understand his perspective on some matters like: what leads people to cooperate and collaborate in order to reach a comum final goal; what has the potential to gather people around the same purpose; and how does it works to enable the potential of people participation at a large scale to solve problems.

At this time, we feel that we can start to sketch some strategy! We have different possibilities of value proposition that we still need to understand better. Each one leads to a different purpose and business model… and more different strategies…

We’ve thought and discussed a lot. And we brought our client (in this case, ourselves, but wearing fancy suits) to this neuralgic discussion. We’ve reached 4 main possibilities. We can either turn this project more towards the outside needs, by building a product more directed to the outside; or we can turn the focus to the inside perspective trying to solve our main process pains and opportunities when doing projects with this format (digital + scale). At this moment, the latest is the one that makes more sense to us. It seems to end in a more relevant result that will help our daily job, and we believe that this is already a strong sign that it will help others as well.

We had the help of our friends from the Made of Lisboa Project to rebuild all the Define Lisboa journey that ended on the online platform and brand. Setting the step by step of their journey will help us to build the ideal one, and to better understand and visualize where it’s more valuable for us to focus on.

At the same time, we feel that we have a strategical opportunity, in a way that we don’t have enough research evidence to refuse or invalidate the applicability of a process like Define Lisboa for other contexts, cities, communities and ecosystems. To validate (or invalidate) its value, we will build and launch a landing page with these values proposition, send it to as much people as we can think of that are related with these theme, and see if we feel that this value proposition is actually valued. The best way to test it is to do it.

Sooooo, let’s get busy.

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