5 Best Landing Page Platforms that’ll help you Make More Money off your Website ( updated 2018)
A landing page is an important element for sales marketers, bloggers, and e-commerce website owners. Otherwise known as lead capture page or a lander, it is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. It’s primary goal is to convert those incoming visitors into sales. And studies have confirmed this is actually quite effective in generating more traffic as well.
Once a user clicks on a link on the search engine results or an online advertisement, he will be taken to a landing page of a website. But most often, users will just spend roughly 5–10 seconds before closing the advertisement/landing page. Therefore, an effective landing page with a ‘strong’ message is a must to have in your landing page to ensure visitors follow through to your main website.
Let me give you an example of how landing page messages works:
· An example of a bad message match
Ad: Guaranteed 40% off a Samsung Galaxy S6 Edge plus
Landing page message: Welcome to David’s electronic mart
· An example of good message match
Ad: Guaranteed 40% off a Samsung Galaxy S6 Edge plus
Landing page message: Get 40% off a Samsung Galaxy S6 Edge plus at David’s electronic mart. Hurry!! Order now before stock ends!!!
By ensuring a strong message match, you are letting the visitor know that they made a “good click”.
In this article, we have reviewed the best landing page builder platforms which are fast, effective and easy for you to create your own landing page in minutes. Good news is that, you don’t need to have any coding or IT knowledge as these tools already have ready-made templates, A/B Testing, visitor activity monitoring, drag and drop feature, and other required plug-ins for optimizing the maximum conversion rate. So keep on reading below to know the comparisons, features and the pricing of the best landing page tools available for you on the market.
Instapage is one of the first landing page platforms that came into the market in 2012. It offers both landing page building and A/B split testing. It also offers you to choose from over 200 professionally designed themes and cool customization features to make your page look great in the eyes of visitors.
Let’s look at what Instapage has to offer you:
· Drag and drop
· Video upload
· SEO Plug-in and Social media integration support· Cloud, SaaS, Web
· Unlimited A/B split tests
· Website Analytics
·Live online training and Webinars, 24/7 live online support.
Instapage’s main ‘differentiating’ features from other landing page builders available on the market are:
- Visual Team Collaboration
- Google AMP Support
- Advertising Attribution
Instapage is a fantastic option at a great price. The lowest prices are available to those who sign-up for two years of their service. They have well-reputed customer support which is readily available and their basic package has a 14-day free trial period and after that it is only $69 per month( when subscribed annually).
ConvertKit is actually designed as a marketing automation tool which is effective for bloggers or writers who wish to sell their books to users or to send them monthly newsletters regarding their newest blogs. It records e-mail addresses of users when they opt-in and thus allowing you to sell your products faster by sending your visitors e-mails through MailChimp or other mail management software. It has a feature to setup a landing page to capture leads for your e-book, blog posts or selling items. With ConvertKit, you can create effective websites whilst collecting email addresses too of interested visitors.
It is very easy to use as every feature is explained when you are creating your first landing page. Tips, hints and ideas are loaded in the package. However, ConvertKit only allows you to choose from 4 templates but that usually does the job done.
ConvertKit is mainly and very simple landing page builder for solo entrepreneurs and we highly recommend this software to first time landing page building users.
ConvertKit’s pricing starts at $29 for 1000 subscribers.
KickoffLabs offers a robust landing page building software for professionals who want to create sales and marketing page for maximum lead generation. It helps to create smarter campaign around your landing page for your e-commerce site as opposed to creating a bunch of unnecessary landing pages.
With KickoffLabs, you can select from over 60 professionally designed quality templates. Its templates come with opt-in forms and other customization features. It has widgets and social media plug-ins for dynamic conversion of leads into your business. Plus, you can also host webinars, visitor registrations, email subscription box, thank you pages, surveys and promotions to capture a wide base of customers.
Features of KickoffLabs landing pages:
· Create Launch & Coming Soon Page
· Referral Contests
· Giveaways or Promotions
· Lead Generation & Notification
· Referral Generation Campaigns
· Webinar Registrations
· Mobile App Previews
· Sales Pages
· Simple Surveys
· “Get Likes” Social Growth
· Thank You Page
LeadPages, unlike other landing page builders, lets you create a landing page with their pre-installed templates however adding one more important delight that it specializes in collecting email subscribers. For bloggers, it would definitely be an important area to look into.
LeadPages has been a pioneer in the industry creating tons of landing pages for well-known online businesses with their lead magnet tools, SEO plug-ins and e-mail subscription tools which lets you gather more email contacts. For any business, making new contacts and sending newsletters frequently is a highly important task. Therefore, you can gather more email addresses and later send e-mails to your clients via a different service to increase your customer base.
Some other uses of LeadPages are:
· Host webinars
· Send content upgrades automatically to subscribers.
· Create opt-in boxes within blog posts.
· Create landing page opt-in forms.
· Collect email subscribers through text messaging.
· Create viral “thank you for subscribing” pages.
Like other tools, LeadPages also offer you an analytics sector where you can see how all of your landing pages are doing for an example- incoming traffic, popularity percentage, number of views, and etc.
The pricing for LeadPages packages are: Standard-$37 per month, Pro-$79 per month, Advanced-$179 per month (2 year contract). They do offer cheaper solutions on monthly subscriptions to users who opt-for 2 years contract. The pricing for two year contracts are Starter-$17 and Pro$42. As per our research, this definitely would be the cheaper solution than other landing page builder tools.
Unbounce is a very popular and smart landing page builder often used by many marketing agencies and entrepreneurs. It allows their users to create their own page or their built-in high quality converting land page templates. The software is a fully visual page builder which has all the latest tools and user-friendly features.
Some features that Unbounce has to offer you are:
· Mobile responsive pages
· Drag and drop functionality
· Custom domains (and a 1-click WordPress integration)
· Dynamic text replacement
· Unlimited pages and A/B testing
· Real-time data
· Integration with (but not limited to) MailChimp, HubSpot, Marketo and Salesforce
At $50 per month for a minimally featured package and 5,000 visitors, Unbounce is certainly not the cheapest initial offering. This basic package does include unlimited A/B testing and lead notifications, however, and if you want to upgrade, the next tier offers 25,000 visitors and the entire Unbounce feature set for $100.
So here are the winning tools as per category-
Landing Page Quality: Instapage and Unbounce
Advanced features: Instapage
Landing pages are the backbones of any successful online business. If you believe you have less time and cannot create a landing page for your site, you are not taking the full advantage of your power. Building a landing page with these tools is easy and not at all time-consuming. Create it in an hour and publish. If you are not creating landing pages then you are not bringing in the money on the table as well. Think of that! Once you learn to use them, you will feel like creating more and more of it. The more pages you build, the more traffic comes into your site ultimately resulting into success of your labor. If you have used this in the past or want to give it a try, then let us know as well.