Google AdWords 101: Quick Setup Guide in 10 Steps

Philip Moses
Nov 24, 2016 · 7 min read

If you are new to the competitive world of search marketing or you are simply looking for a simple step by step procedure of running a successful PPC campaign, then you are in the right place. Below, we are going to be looking at the highly lucrative Google AdWords, which is Google’s own unique advertising service that enables you to pay for ads that appear on search engine results pages.

There is no need of waiting for your new website to gradually work its way up organically in the search rankings. Through using a PPC campaign like Google AdWords, you can easily see instant results in improved traffic to your website. The best thing about it is that it guarantees better quality targeted traffic that is more willing to take the desired conversion action, like making an order.
In addition to this article, you can also read specific books on the topic like “Mastering Google Adwords” that I highly recommend, which will give you plenty of tips in order to optimize your campaigns and make them successful. So, let’s start with the main steps to get started on your AdWords campaign:

Step 1 — Create an AdWords Account

Step 2 — Choose your Campaign Name and Type

Step 3 — Where do you want your ads to show geographically?

Step 4 — Select your “Bid Strategy” and Daily Budget

The daily budget refers to the maximum amount that you authorize Google to charge you every day. It is likely that you will hit the maximum value on most days. There are several payment options to choose from including, manual payments before your PPC ads show or automatic payments. Some business can even take advantage of Google’s monthly invoicing credit line.

When determining your daily budget, set a reasonable amount that your bank account will not get emptied out if you, unfortunately, mess up your Google AdWords campaign. You can come back later and increase it, but it is crucial that you start small and then work your budget up once you are more comfortable with the AdWords process and you have also increased your experience in choosing the right keywords.

Step 5 — Ad Extensions

Step 6 — Create Your First PPC Ad

The next two lines allow a maximum of 35 characters each. In many markets, it is highly recommended to state benefits on the 2nd line along with an offer or feature on the 3rd line. You can then test the most effective combination that has the best conversions. Finally, place your URL in the final line of the ad.

Here is a brief summary of the Google AdWords template you should follow:

  • Headline — 25 characters
  • 2nd Line — 35 characters
  • 3rd Line — 35 characters
  • 4th Line — Display URL

Step 7 — Fill in Your Chosen Keywords

Step 8 — Maximum CPC or Default Bid

If you are working with a low budget, it is better to start by bidding on cheaper keywords to ensure that your ads are seen by the highest number of people. If you go after some of the highly priced keywords, you will likely exhaust your marketing funds very quickly as well as the fact that your adverts are only going to be seen a few times during the day instead of the entire day.

Step 9 — Review the Ad

Step 10 — Enter your Payment Information


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