6 tools you can use to simplify social media campaigns

With social media audiences still rising in numbers, marketing via popular social sites seems like the the way to go, no matter what industry you’re in. As the marketing game moves to digital platforms, what with Instagram rolling out it’s advertising platform and more and more companies joining Snapchat, reaching your users where they spend most of their free time seems more important than ever. If you need a little guidance, and maybe even a nudge, going with one of these tools can really help you get started with your social media journey.


Narrow works by interacting with Twitter users that are talking about subjects relevant to the audience you want to attract. It can help you improve your Twitter marketing by understanding your audience and using their research tool to help you zoom in on the right users. By using keywords, hashtags and locations, you can identify your target audience and attract relevant users to your profile.


Quuu is a great source for content suggestions where each post has been hand-reviewed in-house. It allows you to select from over 300 interest categories to receive suggestions relevant to your audience. You can use it via your HubSpot or Buffer account. It is an indispensable tool for introducing potential customers to your business, or simply amplifying your network.


Buffer is a simple and easy way to schedule posts, track the performance of your content, and manage all your accounts in one place. Buffer publishes your posts automatically, according to the posting schedule you put in place. The platform is currently being used by 4,000,000+ marketers, including companies like Shopify and Business Insider.


Adspresso is a tool that allows for the easier optimization of Facebook Ads. With it you can create thousands of variants of your Facebook Ads and target as many different audiences as you need. It replaces messy data tables with customizable dashboards and lets you find your top-performing ads.


Brand24 lets you discover what people are saying online about your brand as it unfolds in real time. It gives you access to mentions about your brand across the web, from social networks to influential publishers. The tool has really handy features that allow you to identify people with the most social influence, as well as to segment mentions based on whether they are positive, negative, or neutral.


Buzzsumo helps you analyze what content performs best for any topic or competitor and find the key influencers to promote your content. Its advanced social search engine finds the most shared content for a topic, author or a domain. It is used by publishers like BuzzFeed, National Geographic, Rolling Stone, Vimeo and TED and brands like Yahoo and IBM.

For more useful information on all aspects of marketing and product development, follow us on Twitter or check out our website.