Adobe Campaign Vs. Marketo

Meg Grasmick
Top 2
Published in
1 min readOct 2, 2019

Adobe Campaign 4 * out of 5 *

Marketo 4.1 * out of 5 *

Features:

Building and Personalizing Emails — Adobe Campaign 8.3 * / Marketo 8.2 *

Sending Outbound Emails— Adobe Campaign 8.3 * / Marketo 8.7 *

Landing Pages and Forms — Adobe Campaign 8.1 * / Marketo 7.7 *

A/B Testing — Adobe Campaign 7.9 * / Marketo 7.8 *

Marketing Lead Database — Adobe Campaign 7.9 * / Marketo 8.5 *

Lead Scoring and Grading — Adobe Campaign 7.5 */ Marketo 8.2 *

Social Engagement — Adobe Campaign 7.9 * / Marketo 7.1 *

Performance and Reliability— Adobe Campaign 8.1 * / Marketo 7.5 *

Integration APIs — Adobe Campaign 7.7 * / Marketo 7.8 *

Online Behavior Tracking — Adobe Campaign 8.2 * / Marketo 7.9 *

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