Adobe Campaign Vs. Marketo
Published in
1 min readOct 2, 2019
Adobe Campaign 4 * out of 5 *
Marketo 4.1 * out of 5 *
Features:
Building and Personalizing Emails — Adobe Campaign 8.3 * / Marketo 8.2 *
Sending Outbound Emails— Adobe Campaign 8.3 * / Marketo 8.7 *
Landing Pages and Forms — Adobe Campaign 8.1 * / Marketo 7.7 *
A/B Testing — Adobe Campaign 7.9 * / Marketo 7.8 *
Marketing Lead Database — Adobe Campaign 7.9 * / Marketo 8.5 *
Lead Scoring and Grading — Adobe Campaign 7.5 */ Marketo 8.2 *
Social Engagement — Adobe Campaign 7.9 * / Marketo 7.1 *
Performance and Reliability— Adobe Campaign 8.1 * / Marketo 7.5 *
Integration APIs — Adobe Campaign 7.7 * / Marketo 7.8 *
Online Behavior Tracking — Adobe Campaign 8.2 * / Marketo 7.9 *