Adobe Target Vs. Optimizely

Adobe Target 3.7 * out of 5 *

Optimizely 4.3 * out of 5 *

Features:

A/B Testing (Variation Testing)—Adobe Target 8.2 * / Optimizely 9.5 *

Segmentation— Adobe Target 8.3 * / Optimizely 8.0 *

Standard Targeting— Adobe Target 8.5 * / Optimizely 8.5 *

Custom Targeting— Adobe Target 8.1 * / Optimizely 8.0 *

Click Reporting — Adobe Target 8.3 * / Optimizely 8.2 *

API/Integrations— Adobe Target 7.0 * / Optimizely 7.5 *

Performance and Reliability— Adobe Target 6.7 * / Optimizely 8.2 *

Conversion Goal — Adobe Target 7.8 * / Optimizely 8.5 *

Mobile Optimization — Adobe Target 6.3 * / Optimizely 7.4 *

Confidence Level— Adobe Target 7.7 * / Optimizely 9.4 *