What Website Elements Are Most Important To Today’s Consumer?
The design of a company’s website is going to play a major role in their level of credibility. Studies show that at least half of today’s consumers are basing their decisions on a website design. WordPress web development is a crucial step for this reason (and many reasons). It all starts by taking the time to meet with a web development company.
Once a web development company has been met with, it is time to discuss the elements that comprise a successful WordPress website. In order to create a top-notch WordPress website in 2019, these are the features that need to be prioritized:
1. Fast Loading Times and Site Speeds
As any web development company will tell their clients, the modern consumer is not going to tolerate any slow loading times. Site speeds must also be rapid. If every page of the website does not load quickly, the consumer is simply not going to stick around. A WordPress site that loads slowly is a sign that the company lacks a certain level of legitimacy. Businesses lose billions in sales each year for this reason.
In order to avoid these types of concerns, the site’s images must be properly optimized. If there are any 301 redirects, this need to be addressed as well. Last but not least, take the time to work with a mobile app development company or a WordPress web developer. They have the experience necessary to assist their clients. Coding and HTTP related concerns have to be discussed in an open forum as early as possible. This is how serious long term problems are avoided.
2. Incorporation of Multimedia
The modern consumer has been spoiled by the rise of multimedia. A website can no longer provide information in the form of text. This is going to lead to immediate disinterest. Offering the consumer the chance to enjoy an informative video will keep them browsing. Motion graphics and slideshows work in the same manner. The addition of multimedia has been proven to increase a site’s conversion rates significantly.
When users get lost in multimedia, they spend far more time on a website or app that they would have otherwise. They are also more likely to recommend the site or app to one of their closest friends or loved ones. The information has to be presented in a proper manner. If the user is not being engaged with, they are not going to remember the information that is being passed along. Visuals are key!
3. Fully Responsive
Whether the client is meeting with a WordPress web developer or a mobile app development company, responsiveness needs to be prioritized. This is especially important now that the vast majority of sites and apps are being accessed on mobile devices. A business that does not take the time to consider the ins and outs of these devices places themselves in a much more challenging position. A site or app that does not function across all platforms creates a perception that the business lacks professionalism.
Is the logo responsiveness? Does the site or app offer interactive branding? Is the site’s navigation going to be truly intuitive? Is the font easy to read? Those who take the time to answer all of these questions are going to have a higher level of success than those who do not. The user experience is paramount. If the site or app is not responsiveness, the consumer is going to move on and the chances of a return visit are slim to none.
4. Building Landing Pages
While there are many who do not wish to spend time on such a tedious task, developers who take the time to build a wide range of landing pages experience more success. A brand that dedicates specific landing pages is able to get their message across far more clearly. These pages make it much easier for the consumer to find the information that they need most. After all, no one wants to spend hours sifting through a site or app to search for information that should be readily available.
Any experienced website development company will also recommend taking the time to craft specific landing pages. Lists with bullet points are more likely to be read by the consumer. These texts should also be anchored by a call to action. The company that is constructing the site must place themselves in the shoes of the consumer. What information is going to matter most? This is the million-dollar question.
5. Strategic Homepage Creation
The user is going to want to find the information they need as quickly as possible. This is why strategic homepage creation is of the utmost importance. Is the image located above the fold? Does the copy that has been written for this page read as naturally as possible? Are the goods and services listed in a manner that is easy to read?
These are the features of a homepage that have been proven to draw the consumer. The navigational menu on the homepage must also be easy to use. The average consumer is not going to take the time to read through all of the information on each page. In fact, they will typically spend more time checking out the imagery on the homepage. Don’t make the mistake of assuming that the consumer will click through everything.
By prioritizing these elements, a business is able to create a WordPress site that will lead to a larger number of conversions. Creating a top-notch site or app can be complex. That’s why this helpful guide is here to remove all of the guesswork from the process!
Author Bio:
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers India. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.
