Online Farm Stand: Bring your farm online with a direct to consumer shop

Airmart
Local Sellers Insights from Airmart
3 min readMay 24, 2022

Produce is a top category in grocery delivery. Produce delivery from farms through companies like Imperfect Foods, Misfits Market, and Farm Fresh to You has continued to grow, even as farmer’s markets have re-opened across the country.

These larger companies often source fruits and vegetables from various farms across the country to create their produce boxes, and with their distribution scale, the customers they serve are hardly getting “fresh and local” produce anymore. The customers might as well be shopping at their local big-box grocery store.

Independent farms have the opportunity to hop on the farm-to-table trend and deliver truly local, fresh produce to neighboring consumers through Airmart.

One happy grower using the Airmart platform is Farm Fresh, a pesticide-free, small-batch farm in Morgan Hill. Farm Fresh is the Bay Area’s go-to place for locally grown leafy green Asian vegetables like Chinese broccoli and Taiwanese spinach. They also grow Japanese oranges, cauliflower, several varieties of bok choy, cabbage, snow peas, zucchini, Chinese eggplant, shiitake mushrooms, and more.

At Farm Fresh, they don’t store any fruits or vegetables overnight. The goal is to sell everything the day it is harvested to ensure maximum freshness. This means it’s critical for the farm to send orders out quickly and efficiently.

Before joining Airmart, Farm Fresh’s customer base was limited to those nearby. Selling their fresh produce to as many locals as possible in a short amount of time without a delivery option was difficult.

When she started Farm Fresh in 2017, Alice launched her own website and arranged order pickups with local customers in the South Bay. Now, Airmart’s online storefront and delivery service allow Alice to share her harvest with more of the Bay Area.

“Everyone at Airmart is super nice, the pick-up drivers are always on time, and it works well for my schedule,” Alice said of the platform.

Alice is one of many local food producers who are connecting to Bay Area communities through Airmart’s online marketplace. Join Alice and spread the farm-to-table movement by launching your own shop.

About Us

Airmart is an online platform to help farmers, local merchants, and small businesses connect with their customers. Airmart got its start helping produce wholesalers and minority-owned restaurants sell direct-to-consumer during the pandemic and save their businesses. It has since expanded to developing custom features for merchants to showcase their products, collect orders, and facilitate delivery.

When you start selling your products on Airmart, you will join a wonderful community of makers, chefs, and bakers who are earning a living through their small businesses.

Get in now to grow with us!

If you would like to see a 3-minute demo before launching your free shop, you can book a demo here.

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