Clever ways Apple makes you spend more
How Apple want’s your cash
Ahhh, Apple, the company that wants all of your money. From iCloud services to 1000$ iPhones and more, here are some of the clever ways Apple makes you spend more.
Since Steve Jobs and Woz founded Apple back in April 1976, their main goal was to make money. Well today Apple is the most profitable tech company in the world. Even its retail stores were the most profitable per square foot at 5,545$ beating out brands like Tiffany&co and lululemon.
Apple Stores
“Apple Stores are also the best place to go discover, explore and experience”-Tim Cook, CEO of Apple
An Apple store is like an Apple paradise and anyone walking by can see this wonderland. Why? It’s because each apple stores have these big glass walls. When other people sees customers inside the store engaging the product, there’s a general social desire to belong with them. It’s like oh you’re missing out quality of wanting to go inside and see what are the new things. When customers get into an Apple store, they tend to stick around because Apple stores are just “cool”. Each stores design is a sleek and modern as Apples new products. Apple flagship stores even double as tourists landmark or destinations. Each one is like a beacon, with multiple floors, indoor trees and incredible architecture. Apple’s stores Wow customers with more than just the products. The inside are filled with visual cues that get the customers attention. When your holding an iPhone 11, you know exactly how much better it is than your old iPhone 7. When someone gets their hands on something, they’re more likely to purchase it as soon as they feel some sense of ownership to the product.
Secret Price Tags
Did you ever notice there’s no price tags in an Apple Store. They usually hide it or keep it really small so you won’t notice. This activity occurs in your amygdala. So let’s say there’s a plus and a minus, the plus outscores the minus, so you buy the product. The customer won’t think about the price but instead why is this product good, so the plus outscores the minus and you’re more likely to buy.
Apple’s Ecosystem
Once you buy an Apple product, you will always continue to buy more. With Apple’s loyal customers, they feel they’re getting the best of the best. You might go buy a pair of airpods or go subscribe to the iCloud’s cloud storage. Once you are an Apple, you’re always an Apple.
Customer Experience
Do you ever realize there is no discounts at any Apple Store. There is no giant sale or clearance stickers that devalue the products. They want the customers to feel they’re buying a premium product.
The staff makes customers feel important by showing individualized attention. The staff wants to make a happy experience and ease the convenience as great as possible and minimize that inconvenience as much as possible. This thus reduces the Amygdala and makes you want to purchase the product even more. So now you understand why there is no cashiers in an Apple Store.
Part of the Community
Apple Stores even added free photography and coding classes. These courses are also a part of Apple’s vision for its stores as a part of the community.
“We call them town squares because they’re gathering places.”-Apple
Resume
Steve Jobs wanted the best customer experience so he went to 4 Seasons hotel where he received top tier treatment, so he incorporated that into Apple. Ultimately Apple wants its stores to have a positive impact on its customers.
Even if you knew all of this, you would still buy Apple products, because that’s how it is. Apple aren’t just smart, they think different.
