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Why More Options Cause Shoppers Less Happiness

How to be a happier shopper

My nephew Mark showed off his new Bluetooth wireless headphones, proudly telling me about how he got them on Amazon. He described how he searched through and compared dozens of options, reading product descriptions and user reviews for well over an hour, until he finally chose one. However, Mark still wasn’t sure he chose the best option; he was considering sending back the headphones and ordering another…

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Dr. Gleb Tsipursky

Dr. Gleb Tsipursky

2.8K Followers

Best-selling author, consultant, coach, speaker on #decisionmaking and #leadership; CEO, Disaster Avoidance Experts http://disasteravoidanceexperts.com/