Capitalize on the Shopper Love: How Tophatter Empowers Sellers to React to Market Demand
Tophatter is busy releasing new tools and features for our valued sellers to help them optimize Scheduling Fee Bidding (SFB). So, we checked in with collectibles seller Coin and Antique Liquidators to see how SFB works for them and what other sellers can learn from their experience.
Collectibles is a very popular category on Tophatter, powered by sellers who are focused on delivering highly sought after finds to our passionate shoppers. Read on to learn how Coin and Antique Liquidators uses SFB to capitalize on shopper demand.
What’s the key to being successful with SFB when selling on Tophatter?
“The key to success with the SFB system is reviewing your products and budget. When a product takes off, capitalize on that buyer love, and increase your spend while it is hot. Higher spend offers more volume, and since you can tweak spend per product, this allows us as sellers to react quickly to the market.”
In recent months, Tophatter has launched new tools and features to give sellers even more control and visibility into product-level success. They can see not only the past performance of a product, but how we predict a product will perform based on the starting bid, category, scheduling fee bid, and other key factors. Coin and Antique Liquidators has taken full advantage of these features to optimize their product performance.
What’s your favorite part of the SFB system?
“We really have great control over what inventory is placed in front of our customers at the product and schedules level.”
Sellers have asked us about the switch to the SFB model, and the main driver was seller control. We put the control back in the merchants’ hands to capitalize on hot products when they are hot and to invest less on products that are not moving at the moment.
Coin and Antique Liquidators is a family-owned corporation with over 40 years expertise in numismatics — the collection of coins, paper money, and historic tokens and medals. Their passion for coin collecting is only matched by their goal of providing the best customer service possible.
