Retail Connections Q&A: How Tophatter brings a party feel to ecommerce

Q&A: HOW TOPHATTER BRINGS A PARTY FEEL TO ECOMMERCE

Retail is a global industry, and businesses are increasingly looking to grow their operations by launching outside their home territory.

Many retailers choose to adopt an online-first approach to new countries, dipping their toe in the water before rolling out more extensive multichannel strategies. For numerous organisations, Amazon and eBay are the go-to marketplace partner when launching ecommerce abroad — but there are plenty of other options.

Retail Connections caught up with Malcolm Scovil, Director of Marketing at Tophatter, to hear why his company is viewed as the “anti-Amazon” and how it uses sophisticated technology to underpin a unique product auction model for its growing number of customers.

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