3 Tips For Satisfying Night Shopping

Tophatter Discovery
The Tophatter Blog
Published in
3 min readDec 9, 2017

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It’s Friday night, and you’re settled in on the couch with a glass of wine. Netflix is on in the background. Feeling cozy? Good. Now what comes next? Some quality time with the “Buy” button on your favorite shopping app or site, of course. It’s night shopping, and you know it feels so good.

If your favorite luxury is a little night shopping online, you’re not alone. One third of all shopping-related searches on Google happen between 10 p.m. and 4 a.m. That’s a lot of nocturnal “Buy” clicks.

Tick tock, it’s shopping o’clock.

Most of what people buy online is motivated by what they need at that time of day.

Parents buy kids’ clothes in the morning when the ‘get-ready rush’ shows them what’s missing. Men buy shoes online after work when they’re feet are sore from a long day.

What do you need at night on the couch with your glass of wine and your Netflix binge?

During the day, you shop for what you need. Night shoppers treat themselves to the things they want.

Night shopping is a fun way to relax and give yourself a treat, but it’s a hobby that can have a downside. If you’ve ever opened a package you didn’t remember ordering to discover, say 100 tiny frog-sized hats, you know buying stuff when you’re sleepy or tipsy can be risky.

It’s funny, unless you’re the person responsible.

But never fear, night shoppers! Here’s what to remember if you never want to regret your Friday night purchases.

1. Set a budget—and stick to it

If night shopping is your relaxing hobby of choice, it should never stress you out. Plus, even the most amazing item in the world is hard to enjoy if you spent too much on it.

Savvy night shoppers know the hunt for a perfect little something at the perfect price is half the fun.

What’s your favorite thing to shop for?

2. Make the most of that budget

One of the best things about online shopping is how it makes it easy to find great deals on almost anything.

To make the most of your fun money, get to know sites like Tophatter where you can get awesome deals and maximum fun from your ‘treat yourself’ budget.

Whether you’re looking to spend $5 or $25, you can get something fantastic if you browse the right sites.

3. Only browse your favorite things

Night shopping is not the time to take weird risks on things you won’t use or enjoy in the morning light.

Remember the man who ordered 100 tiny frog hats. Unless he had 100 frogs, that was a guaranteed disappointing delivery.

If you have an awesome jewelry collection, you’ll always be happier with your delivery if you stick to the jewelry category. If you’re a cook, treat yourself to new kitchen stuff. Easy-peasy!

If you’ve treated yourself enough lately, treat someone else! Night shoppers are the world’s best gift givers.

What’s the best deal you’ve ever snagged while shopping at night? What’s the weirdest thing you ever ordered?

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