Image for post
Image for post

Unwrap 14 Surprising Findings from the 2018 Tophatter Gifting Survey

Tophatter Team
Oct 30, 2018 · 3 min read

1 . 18.8% of women and 9.7% of men said they would choose a bargain over intimate moments with their partner

2. 77.7% of shoppers will go over their holiday gifting budget this year. It’s okay, 21.4% of people say their family and friends deserve it ❤

3. Can your spouse shop? Only 20.3% of women and 34.5% of men said their spouse is the best gift giver in their life

4. Some spouses really can’t…14.4% of women and 6.8% of men said their spouse is the worst gift giver in their life

5. This might be because 1 in 4 men find their spouse the most difficult to shop for. Ladies aren’t as troubled, only 1 in 6 say the same

6. 42.4% of people want to be surprised by a gift, but also get exactly what they want

Image for post
Image for post

7. Get me out of here! More than a quarter of shoppers say the crowds are their least favorite part of holiday shopping

8. 21.8% of people admit to keeping a stash of gifts for people they forgot to buy for

Image for post
Image for post

9. Gift shopping is more fun when it’s a treasure hunt. 43.3% of women said they like to discover gifts while browsing

10. 41.6% of consumers would rather receive lots of small holiday gifts than one big one

11. Only 3.7% of people consider their in-laws the best gifters in their lives

12. 1 in 4 shoppers says figuring out what to buy everyone is their least favorite part of holiday shopping

13. Only 6.7% of shoppers think their kids are the hardest people to buy gifts for—the wishlist for Santa probably helps

14. Gifts are better than money! Only 11% of people prefer to give cash or gift cards over physical presents.




The Tophatter Blog

The news and happenings at the world's most entertaining…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store