Always be branding.
The Subway Signature Wrap explains a lot about consumerism
The Wizarding World of Harry Potter and Universal Island of Adventures have mastered the art of extracting value from customers
A Spotify playlist tailored to your DNA is the latest example of brands cashing in on people’s search for identity
Now called WW, the company also sports a new tagline: “Wellness that Works”
Or how we sacrifice our privacy and receive nothing in return
The most and least impressive action taken by a brand this year both happened on the same day
The golden rules of measuring what matters
Comcast sent me 10 pizzas. This isn’t nice; it’s manipulative.
The evolution of a well-intentioned technology
Design for the lives your users are living — not for the value you want to extract from them
I have seen it in countless organizations. They measure retention annually, fret about it when they see it dip, and then… nothing. No…
Marketers have no shortage of options today. There are a wide array of channels that can be effective with the proper investment and…
How Coca-Cola took the next step in marketing, by getting into the personal lives of its consumers
Vagabond🏝️ Quit my job to travel the world. Learning about cultures & building a life I want. 👉 biggiand.com 👈
Almost all businesses plan to increase their investment in at least one digital marketing channel in the next year. Many small businesses…
It’s been a tough couple of years for brick and mortar retail stores.
8 Ways to Customize Your Book Promotion Efforts That Make Sense for You
Think about this. You want to go on vacation and you need to get some information. You want to know how desirable a certain destination is…
This is the first post in our two-part series from Jeff Lesser, Senior Product Marketing Manager @ Twitter, on how telcos can create great…
Step 1: Get web hosting and a domain name
by Rahmin Eslami