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Always be branding.
Ad Tech’s Impossible Mission
Why ad tech won’t be the internet’s savior in its battle for television dollars.
Which Half Is Wasted?
“There are only two ways to tell your story.”
A Venn Diagram for brands.
These 3 Brand Languages Will Change The Playing Field For Your Company
Own the language, own the customer.
I Got So Many Push Notifications They Literally Pushed Me Over A Cliff And I Died
I have never cared, nor will I ever care, that someone has a work anniversary.
In case you missed it
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When Fashion Industry Copy Assumes Women Are Stupid
Consumers deserve more depth than a pie pan.
Everything has a personality
How to ensure your digital experiences convey the right personality
Medium members only
Are Individuals & Brands Capitalizing on Being Offended?
Is Brand Loyalty Really Dead?
When was the last time you looked on the laundry detergent aisle for your favorite brand? Most people are searching for the best bargain to…
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
I Read Meeker’s 355 slide Internet Trends Report So You Don’t Have To
Once a year, Mary Meeker, a partner with venture capital firm KPCB, mic-drops her much-anticipated mega-sized Internet Trends report online…
What does it mean?
It’s Not (All) Rocket Science: How Brand Mission Guided KFC’s Big Turnaround
Over the past two years, KFC has created some of the most talked-about marketing in the game, while orchestrating a dramatic business…
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Why Holistic Medicine Is Marketed to Rich White Women
And how this leaves behind those who need it most
Silicon Valley Is Obsessed with Women’s Health
Why Millennials Don’t Trust Your Brand
By Caroline Lee
Modern Brands Play Offense.
How to apply the Amazon “Day One” philosophy to go long — and win.
More than 600 global brands still feed the fake news ecosystem
by Frederic Filloux
How To Win The Streaming Wars
What’s the key to building and maintaining an audience?
Audience Development: The Long Haul Model
A New Paradigm that Solves the Problems of Audience Attrition, Churn, and Aging
Aubrey Bergauer / California Symphony
The Future Since 1999
This is an unpublished piece I just found. It was last modified on September 25, 1999, less than a month after Chris Locke, David…
Okay folks, maybe cool it with the messenger bots.
There’s a small co-working space in Helena, Montana that has a more effective Facebook Messenger strategy than most marketers. They use an…
The Future of Marketing / Alexander Wang Campaign
I’ve been talking for years about how messaging is going to change marketing, and it’s starting to happen right now.
Behind The Scenes of Software Marketing: Guarantees, Math, and Educated Guess
Quite recently our Kraftblick team got an email from one CEO asking “how we can help them in the “promotion part.”
Your Internal Culture Is Your Brand.
The Google anti-diversity manifesto story is just one example of a powerful shift in what it means to be a brand.
What 14 TV Commercials from the Dot-Com Era Tell us About Tech
14 startups advertised during the 2000 SuperBowl. Nearly 20 years later, it’s surprising how much there is to learn from that era’s ads.
Understanding Brand Legends Will Make You A Master Marketer
How do you make a legend?