Email Video Ads — The secret weapon of smart sellers
Few weeks ago we launched TopVid.com — a super simple video ads builder, that lets anyone create highly converting video ads without any design skills or production costs.
Users are achieving great results with the video ads they generate using our tool, some of the users reported that they are getting up to X3 times better conversion compared to traditional text+image ads.
There is only one problem with video ads and in fact with ads in general — in order for people to see them you need to pay money.

We saw that our users generated great video content, but the distribution of this content is limited depending on their budget and advertising skills.
In order to help our users we came to a conclusion that we need to help them distribute our videos for free.

The largest free distribution channel is email
Email is as old as the internet, but still in terms of ROI nothing could ever bit email.
We understood that we need to help our users distribute their video ads using email.
The problem
Unfortunately, most email clients doesn’t support inline videos, and in order to watch a video, users should be taken out of the email client to an external website. This is a huge conversion killer. Who would want to click on an external link in order to see an ad ?

The solution: Animated GIF videos
We developed a unique technology that will enable exporting our videos to an animated GIF format while keeping both the quality and the file size small enough, so the loading time of the ad will be less than one second.
Another big advantage of animated gifs is the fact that it will auto play once the email is opened!

Email Video Ads — The game changer
During the early days of email, most email messages included only text.
After a while smart marketers started using images inside their email messages, this helped them stand out of the crowd and gain attention.
Same process is going to happen with video.
Smart marketers who will start using videos in their email campaigns will stand out of the crowd.
4 million emails are sent every second, the average user is getting more than 120 emails per day!
Videos are interesting, eye catching , enable delivering large amount of information just in a few seconds, and most importantly almost no body is using videos in email campaigns (yet).
Video is your chance to stand out of the crowded inbox, surprise your customers and make them convert.
The process:

You already know that using TopVid you can create stunning video ads with just a few clicks.
Now you can also download the video as an animated GIF!
If you are sending emails to your existing customers or email list you must be already using an email marketing solution such as MailChimp, Aweber, ConstantContact, GetResponse etc.
All you need to do is to create a new marketing campaign in your favorite email marketing tool and include the gif in the email.
Below is an screenshot take from the Mailchimp’s email editor:

TIP
Be sure to define the image as a link to your store (the ad will have a call to action and people will click on it).
Another good idea will be to add a button below the video linking to your store.
Inspiration?
Below are some ideas for email campaigns that include video ads:
- Flash sale — 20% discount on all items during the weekend
- New collection / New arrivals
- Product features demonstration
- Coupon Sale
- Free shipping promotion
- Fashion Sale
There are many other possible campaigns you can create, the only limit is your imagination.
You work hard to build your audience , now it is time to take advantage of your hard work and increase sales using email marketing, or in fact video email marketing!

