Facebook news feed gets more and more crowded
More than 5 million businesses are advertising on Facebook each month. That is up from 4 million monthly advertisers in September 2016, and the 3 million monthly advertisers it had in March 2016.
Today more than ever you need to stand out of the crowded Facebook feed and capture users attention.
The easiest way to do it is by using Video Ads.
Shoppers are watching more video
- 500 million people watch Facebook video every day
- 100 million hours of video are watched per day on Facebook
- 5 billion videos are watched on Youtube every day
- 300 hours of video are uploaded to YouTube every minute
Video Ads vs Image Ads
- Video ads stand out of the crowded Facebook feed and capture users attention.
- Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats
- With video you can tell a story, showcase different products and provide large amount of information in short time.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
But isn’t video production expensive?
Until recently video ads were only used by large organizations, small business owners couldn’t enjoy the great benefits of video ads.
Fortunately technology is changing all this.
You no longer need to hire a professional agency or spend thousands of $ on production costs. You can now do it yourself!
Actually we are building TopVid because we believe small businesses should be able to enjoy the power of video.
Video ad created with TopVid in just a few minutes:
Simple video ads builder:
Users reporting X3 better conversion rates
Still not convinced? Give it a try for free (you only need to pay if you like the result and want to download the video).
