Salmon sushi isn’t a Japanese invention

Wil Chung
Wil Chung
Oct 23, 2017 · 8 min read
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Sake (salmon sushi)

Not fit to eat

Seeing a need in the market

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Norwegian 1974 delegation to Japan. Source

Against Japanese sensibilities

A decade long campaign

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Norwegian aquaculture
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Plastic sushi to lure in customers in storefronts

Norwegian salmon campaigns are still going

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Searching for “norwegian salmon” in english and seeing what autocompletes
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Searching for “norwegian salmon” in japanese and seeing what autocompletes
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Torodex

Sushi sushi sushi

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