In our initiatives for companies, our starting point is the development of a map of opportunities and challenges that allow them to explore the best of the present moment and beyond.

There are five axes that we explore and guide how organizations should think about and act on the relevant issues of society and lead their market movements.

  1. CULTURE: What social movements present opportunities?

2. COMMUNITY: How the public is behaving and how can we establish a dialogue for everyone’s advantage?

3. CATEGORY: What are the category efforts and how can we stand out?

4. [YOUR] COMPANY: Given the brand perspective, how to reach [your] full potential?

5. CHALLENGES/OPPORTUNITIES: How can we create a powerful narrative that resonates and dialogues with the Zeitgeist?

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