“When a Michelangelo with a camera captures David fighting Goliath in action.” http://bit.ly/2D5vfpd

R(existence) guide in arduous times

“Be realistic, ask for the impossible” Paris, May 1968

Still, the present brings us to some matters of priority.

Roger Waters in his concert in Brazil: https://abr.ai/2q9jeXv

“Nothing changes instantaneously: in a gradually heating bathtub you’d be boiled to death before you knew it.” ― Margaret Atwood, The Handmaid’s Tale

We have realized the rise of fascist forces that have come together around a narrative of dissatisfaction and generalized crisis that are used as a lead argument in campaigns in a conservative moralist, militarist, and safety discourse, proclaiming the “salvation of our homeland.”

We’re in the shadow of a threatening future

The African thinker Achille Mbembe calls this regime necropolitics. Governments with the power to dictate who should live and who should die, by depleting individuals from their political power. By creating politics of death. This diagnostic is not exaggerated when we notice the growth in cases of violence against minoritized groups in the country, just by the sensation that hatred is authorized, opposed to the democratic rights. Times of exception.

“A nation without memory is a nation without history. And a nation without history is bound to commit, in the present and in the future, the same mistakes of the past. “- Emília Viotti da Costa

If a future of neo-fascism is frightening, the past also becomes obliterated.

To resist is to express yourself. To (r)exist.

It’s a moment to feed the alternative lines of escape and flight so the focus is not fixed on a unique road. It’s a moment to surround yourself with allies, value good meetings, build support and exchange networks to our strengthening, produce other existential territories. A moment to direct energies and efforts to the future we believe in.

Possible activisms in brutal times

Mourning becomes a verb of action related with what we want to fighting for; and activism arrises yet more powerful, like the examples that follow:

Brands and the social responsibility of the political positioning

All these projects also get our attention to the importance of brands not reproducing hatred and exception discourses and politics. The cause communication is a tool to be used beyond marketing, but also as an education and inclusion tool in corporations, as transformation agents are necessary for activism in this very moment. Businesses are managed by people with the power to act, and this is not the time to fear.

Art resists

However, beyond the market, resistance gains traction in artistic interventions and the social fabric around it. Art had always had its pioneer role in questioning normativities and criticizing authoritarian and moralistic political regimes. The example fo the Russian group “Pussy Riot” is one of the most representative, known for producing “guerrilla performances” in the fight for feminist and LGBTQIA+ rights during Putin’s government.

“If it threatens my existence, I’ll be resistance.”

The fight and resistance do not happen only in macropolitical terms. It’s also important for us to engage in fights that compose micropolitics. It’s in our daily lives that the effects of this cloudy times present its most perverse faces: emotional wearing out, paralising fear, slow destruction of our subjectivity, hijacking of our vital power.

Fruit and seed of time around us

We are, by nature, time travelers. Our actions are the result of the present time and, at the same time, nourishment to the time that comes. As we experience the time we live in, we also transform it. Miracle and paradox. Self-actualized profecies that, as we believe, cause its materialization.

On the streets on online, #viravoto (#turningvotes) http://bit.ly/2SgTwx4

Accelerate transformations in the present time

At Torus, we study time continuously.

Torus

We are TORUS, a global movement based in São Paulo and Amsterdam that promotes changes in how people and companies connect with time. We want to transform the way the world connects with time: helping social initiatives, brands and people to use it as a resource in their favor.

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Gustavo Nogueira (Gust)

Written by

Founder and CEO at Torus ⧖ Temporality Researcher, Consultant, Strategist, Teacher, Time Traveler.

Torus

Torus

We are TORUS, a global movement based in São Paulo and Amsterdam that promotes changes in how people and companies connect with time. We want to transform the way the world connects with time: helping social initiatives, brands and people to use it as a resource in their favor.