Event Marketing and Booking Tools Are Getting Smarter
Article by Andrew Sheivachman, Skift
South by Southwest happened this week in Austin, and it was pandemonium as always. We’ll see what new controversies emerge by the time next week’s newsletter drops. Maybe I should have attended this year…
Anyway, this week I wrote about a pair of reports examining two areas of event technology undergoing immense change: marketing and distribution. Check out the stories below.
Technology has enabled meeting and event planners to do old things in new ways, but it adds a layer of complexity on top of everything. Online booking and automated marketing are the future, but they’re just starting to get smarter.
THE FUTURE OF EVENT TECHNOLOGY
Events Need to Figure Out a Strategy for Evaluating Marketing Tools: With event technology exploding in scope and complexity in recent years, it’s no wonder that organizations aren’t sure which sales and marketing tools have the most positive impact. It’s the right time to start figuring it out, though.
Online Bookings Grow for Small and Simple Meetings: Meetings booked online are small in stature and short in duration, which comes as no surprise. The consumerization of the booking process for meetings is well underway.
Related: Automated Events Calendar for Tourism Destinations — with content from Facebook, Eventbrite and Ticketmaster
AROUND THE INDUSTRY
Where Will 5G Hit First? Certain cities across the world with have access to 5G mobile networks first, although it will be years until most mobile phones will be able to use them.
South by Southwest Promises to Tackle Gender Discrimination Despite Weak Track Record: It’s time for the world’s most popular innovation conferences to not only take a stand against sexual discrimination, but develop programs that help attendees grapple with gender issues that are often ignored.
How Independent Hotels Can Get in on Incentive Travel: Incentive travel is growing, but independent hotels are missing an opportunity to cash in.
