Case Study: Stroll City Strivers
The intersection of sports and design is a beautiful place. My favorite sport to watch is football yet this season was the first year I had ever participated in Fantasy Football. Fantasy Football is where you are the general manager / owner of a virtual gridiron football franchise . You draft players and manage your lineup from week to week, trying to best other virtual teams in your league. But first and foremost, you have make a name for your team — literally.
The Name & The Tagline
Coming up with creative names is one of my favorite things to do in life. I know some people do parody names or utilize creative football puns. The Stroll City Strivers are my team. Strolling refers to the tradition of performing synchronized dance and step moves to music. I learned how to when I became a brother of the MIGHTY Iota Zeta chapter of Kappa Kappa Psi at North Carolina A&T. Speaking of Kappa Kappa Psi, the Fraternity motto is “Strive for the Highest”. I also present a workshop at conventions called “Strolling & Striving In The Brilliant Light of Brotherhood”. So, naming my team the Stroll City Strivers and having #StrollAndStrive as our slogan just fits.
The Mascot
Figuring out how to visually interpret strolling in a logo presented a challenge. Also, designing a mascot logo in general presents a challenge for me. I usually like to create more minimalistic, symbol type brands. I don’t consider myself a particularly talented illustrator but I do like to push myself when I can. I took a photo of myself mid-stroll (“throwing a K” as we call it) and put it in Adobe Illustrator. The pen tool and I went through the photo and created vectors of the most essential parts with some creative license. I chose to use various shades of blue to highlight certain features and shadows.
The Typography
The first pass of the logo and the second pass of the logo differ mainly in the text used. I posted the initial version in the Makers of Sport Slack community for feedback. Who better to get feedback from on my fictional franchise’s branding than designers who work with actual school athletic departments and professional teams. I was given some tips, including giving my wordmark more weight. I revisited the text, choosing a new font and altered it to give it some personality.
Huge salute to Brandon Moore, whose Staubachs Coffee team social media graphics served as inspiration for me to create some for Stroll City.
~b.
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Designs made in the Adobe Creative Cloud.
