Tips For The Active College Student

This past weekend, I was honored with the opportunity to present at the Kappa Kappa Psi / Tau Beta Sigma Southwest District Oklahoma Area Workshop. I gave some social media tips to the brothers of Kappa Kappa Psi and sisters of Tau Beta Sigma for the betterment of themselves, their chapters, and their band programs.

As a college student in this technological era, you have more ways to connect with people than ever before. However, you need to know who you are and what you represent independent of an internet connection. Allow your authentic voice to be present throughout your social media posts. Curate your feed by following and networking with experts within your field of study. Share your successful projects as proof of your expertise. Use the tools at your disposal to prepare yourself for after graduation. Jumpstart your career by establishing yourself as an authority as early as possible.

As a chapter of an organization, you have certain responsibilities to uphold its standards and values. Also, you have the opportunity to put your unique perspective on display. The individuals within your group, the campus culture you reside within, and the community you are a part of shape that perspective. The image of your chapter is very important and can be used to positively impact others. Show the world how you serve your community while showcasing your chapter’s personality. Promote your events and initiatives. Other chapters may be inspired by your ideas and achieve new levels of success. Through the content you put on social media, you can create ambassadors that will stand by you and for your cause. Mobilize those ambassadors for the greater good of everyone.

Kappa Kappa Psi & Tau Beta Sigma are organizations whose primary focus is serving the college band program. Therefore, each chapter is charged with promoting the existence and welfare of their band. The chapter itself acts as ambassadors for the program. How individuals and the chapter as a whole carries itself can be a great positive or negative. Social media and other marketing tools should not only uplift the servers but uplift those you serve.

Manage the image you want people, which will include future employers, to see. Be authentic and mindful. Engage consistently and provide value. Use your online presence for the greater good, present and future.

~b.