Introduction
Welcome to Touchdown Social! A blog purposed to provide a college student and aspiring digital media creative’s perspective on the best social media practices across the sports industry.

My name is Jason Schultz and I’m a junior communication studies major at the University of North Carolina at Charlotte.
I’m pursuing a career in the social and digital media realm of sports. I’m currently gaining experience by working for Dale Earnhardt Jr.’s Dirty Mo Media as a podcast producer and assisting the communications department at Charlotte Motor Speedway.
Touchdown Social will be a place where I provide my perspective on standout social media work that I come across while trying to learn and grow as a creative.
Growing up on social media has greatly shaped my perspective on the world. Everything I consume primarily comes through a social network. Whether that’s news, sports, life updates of friends, or anything else — it’s driven by social media.

Having not known another world besides this landscape, I’m confident a career path in the social and digital media field was meant to be.
Not only do I enjoy engaging on the various platforms but I’ve developed a passion for creating. Following a variety of talented creators has shaped my career path and guided my professional development.
As the digital media landscape constantly evolves, I’m now using social media more than ever to keep up. If I want to work in this field, I know I have to remain current and knowledgeable about its daily happenings.
This is especially the case in the social media sports community where incredible content is being posted daily, advice is being shared often and there’s always something new to learn.
I currently live in Charlotte, N.C., as my aspirations in the sport of NASCAR have steered me here. While I continue to create racing related content, I’ve always been a sports fan and want to expand my horizon to the creations across various different playing fields.
Through this blog, I plan to integrate my passion for social media and sports into each post and share my perspective on what I’m seeing on social daily.
It will detail a variety of teams content across numerous leagues and showcase what I believe to be the most impressive work from a talented field.
Maintaining my own social media presence is crucial for pursing this career and I can be found at:
Twitter: @HeyJasonSchultz
Instagram: @JasonSchultz
Mock Tweet:

