Risky Business
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Risky Business

Five Case Studies For Commercial Transactions Between Startups & Corporations

In a recession, corporations can be even more valuable to startups

Image: Shutterstock

1. Licensing

Case example: 20th Century Studios & Boom Entertainment

2. Supply Chain

Case example: Aramark & Oath Pizza

3. Distribution

Case example: Allegion & Openpath

4. Co-marketing

Case example: Avery Dennison & PragmatIC Printing

5. Vendor Agreements

Case example: Kellogg Company & MycoTechnology

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Thoughts on corporate VC from the team at Touchdown Ventures, the leading provider of managed venture capital for corporations.

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Scott Lenet

Founder of Touchdown Ventures & DFJ Frontier, USC & UCLA adjunct professor, father of twins, Philly sports Phan, Forbes & TechCrunch contributor