Risky Business
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Risky Business

How Should Corporations Get Paid For Helping Startups?

If performance equity is in play, how should it be valued?

Image: Shutterstock

Cooperation is in everyone’s best interest

How to do it

1. Which direction is the value flowing?

2. Is the deal stand-alone, or part of a larger relationship?

3. Is the deal material enough to justify compensation?

4. Is there a preference for cash or equity?

5. How should equity be priced?



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Scott Lenet

Scott Lenet


Founder of Touchdown Ventures & DFJ Frontier, USC & UCLA adjunct professor, father of twins, Philly sports Phan, Forbes & TechCrunch contributor