Masco Launches $50 Million Corporate Venture Capital Fund

Eric Budin
Feb 16 · 4 min read
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Masco owns brands including Behr® paint and Delta® faucet (Image: Masco)

We are proud to announce the launch of Masco Ventures and our ongoing work with Masco to help manage the fund. Below you can read the official press release, which is also published here.

-Eric Budin

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LIVONIA, Mich. — February 16, 2021 — Masco Corporation (NYSE: MAS), a Fortune 500 company and a leader in the design, manufacture and distribution of branded home improvement and building products, today announced the establishment of Masco Ventures, which will invest in companies that advance Masco’s commitment to innovation.

Masco Ventures, a fully-owned subsidiary of Masco Corporation, is a $50 million venture capital fund focused on startups that are strategically relevant to Masco’s industry-leading brands, which include Behr® paint, Delta® and Hansgrohe® faucets, bath and shower fixtures; and Hot Spring® spas. The fund will target investments in products and services that improve water management, create a connected in-home experience, enhance our customer service, and provide different ways to reach new and existing end-use customers of Masco products. This fund is focused on partnering with startups to improve the way consumers experience and enjoy their homes, from making renovations and repairs faster and more affordable, to providing better quality water and preventing damage.

The fund will consider opportunities across stages, but will emphasize early and growth stage companies that demonstrate product/market fit and the ability to scale. Masco Ventures will invest in startups where Masco can add value in the form of subject matter expertise, commercial relationships, innovation, or leveraging Masco’s global distribution channels within the building products industry. An investment will typically range from $500,000 to $5 million, with reserves for follow-on investments.

“Innovation has been the hallmark of Masco since our founder, Alex Manoogian, introduced the single-hand faucet in 1954,” said Keith Allman, CEO of Masco. “We believe that this fund will allow us to continue our history of innovation and support our long-term growth strategy. Our investment underscores our commitment to enhance the way consumers all over the world experience and enjoy their living spaces.”

Touchdown Ventures, a firm specializing in corporate venture capital, will help manage the Masco Ventures fund. Touchdown will work closely with senior executives of Masco and its brands in all aspects of operating the fund.

“We are excited about what Masco can bring to entrepreneurs through the company’s industry relationships, vast distribution, and deep subject matter expertise,” noted David Horowitz, Co-Founder and CEO of Touchdown Ventures. “We believe Masco will be the partner of choice for innovators seeking to improve the way consumers experience their homes and create a competitive advantage for their startups.”

For more information about Masco Ventures, please visit www.masco.com/mascoventures.

About Masco

Headquartered in Livonia, Michigan, Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® decorative and outdoor lighting; and HotSpring® spas. We leverage our powerful brands across product categories, sales channels and geographies to create value for our customers and shareholders. For more information about Masco Corporation, visit www.masco.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210216005062/en/

Masco Investor Relations Contact
David Chaika
Vice President, Treasurer and Investor Relations
313.792.5500
david_chaika@mascohq.com

Source: Masco Corporation

Eric Budin is a managing director of Touchdown Ventures, a Registered Investment Adviser that provides “Venture Capital as a Service” to help corporations launch and manage their investment programs.

Unless otherwise indicated, commentary on this site reflects the personal opinions, viewpoints and analyses of the author and should not be regarded as a description of services provided by Touchdown or its affiliates. The opinions expressed here are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual on any security or advisory service. It is only intended to provide education about the financial industry. The views reflected in the commentary are subject to change at any time without notice. While all information presented, including from independent sources, is believed to be accurate, we make no representation or warranty as to accuracy or completeness. We reserve the right to change any part of these materials without notice and assume no obligation to provide updates. Nothing on this site constitutes investment advice, performance data or a recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Investing involves the risk of loss of some or all of an investment. Past performance is no guarantee of future results.

Risky Business

Thoughts on corporate VC from the team at Touchdown…

Eric Budin

Written by

ManagingDirector at Touchdown Ventures…interests in innovation, start-ups, travel, social justice, food and sports (Michigan/Philly)…father of two teenage girls

Risky Business

Thoughts on corporate VC from the team at Touchdown Ventures, the leading provider of managed venture capital for corporations.

Eric Budin

Written by

ManagingDirector at Touchdown Ventures…interests in innovation, start-ups, travel, social justice, food and sports (Michigan/Philly)…father of two teenage girls

Risky Business

Thoughts on corporate VC from the team at Touchdown Ventures, the leading provider of managed venture capital for corporations.

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